Additional information
by Christina Garnett (Author)
WINNER: Independent Press Award 2026 - Marketing & Publicity
FINALIST: 2025 Foreword Indies Book of the Year - Business & Economics
- Implement social listening to uncover customer needs and opportunities
- Apply the customer voice to shape authentic brand experiences
- Optimize customer service to foster loyalty and advocacy
- Measure emotional engagement with metrics like Net Promoter Score and sentiment analysis Transforming Customer-Brand Relationships helps you apply advanced marketing strategies that strengthen your professional credibility, expand your impact and create communities around your brand. Themes include: strategy, principles, emotional engagement, customer voice, social listening, loyalty building
Author Biography
Christina Garnett is a respected fractional Chief Customer Officer and advisor, renowned for her expertise in advancing customer satisfaction and deepening brand loyalty across diverse industries, from Fortune 500 companies to startups. Based in Virginia, US, she is a contributor for Adweek and a sought-after speaker at major conferences such as INBOUND, Digital Summit, SemRush's Global Marketing Day amongst others. She also runs educational courses for both HubSpot Academic and SemRush.
Number of Pages: 288
Dimensions: 0.62 x 9.21 x 6.14 IN
Publication Date: September 30, 2025
