Skip to content
  • Home
  • Shop
  • About Us
  • Contact Us
  • Login
View cart
  • Login
Close
  • Home
  • Shop
  • About Us
  • Contact Us
Home Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - Paperback
Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them
  • Books,
  • Business & Economics,
  • Economics,
  • Macroeconomics,
  • Marketing,
  • Price Written on Book,
  • Research,
  • Sales & Selling,

Trading Up: Why Consumers Want New Luxury Goods--and How Companies Create Them - Paperback

Original price $35.08 - Original price $35.08
Original price
$35.08
$35.08 - $35.08
Current price $35.08
| /
Availability: In Stock
SKU 9781591840701
  • Description
  • Reviews ()

Additional information

Report copyright infringement

by Michael J. Silverstein (Author), Neil Fiske (Author), John Butman (Author)

Trading up isn't just for the wealthy anymore. These days no one is shocked when an administrative assistant buys silk pajamas at Victoria's Secret. Or a young professional buys only Kendall-Jackson premium wines. Or a construction worker splurges on a $3,000 set of Callaway golf clubs.

In dozens of categories, these new luxury brands now sell at huge premiums over conventional goods, and in much larger volumes than traditional old luxury goods. Trading Up has become the definitive book about this growing trend.

Author Biography

Michael J. Silverstein is a senior vice president of The Boston Consulting Group and the coauthor of the business bestseller Trading Up. He works with leading companies around the world.


Neil Fiske is the former head of the Chicago office of The Boston Consulting Group and is now the CEO of Bath & Body Works.


John Butman is an established business author and journalist.

Number of Pages: 320
Dimensions: 0.83 x 8.47 x 5.48 IN
Publication Date: May 01, 2008

You may also like

  • !Búscalo! (Look It Up!): A Quick Reference Guide to Spanish Grammar and Usage

    !Búscalo! (Look It Up!): A Quick Reference Guide to Spanish Grammar and Usage - Hardcover

    In stock

    Report copyright infringementby William M. Clarkson (Author)A novel approach--very useful for quick reference.--Mark Goldin Associate Professor of ...

    View full details
    Original price $39.52 - Original price $39.52
    Original price
    $39.52
    $39.52 - $39.52
    Current price $39.52
    | /
    Original price $39.52 - Original price $39.52
    Original price
    $39.52
    $39.52 - $39.52
    Current price $39.52
    | /
  • !Búscalo! (Look It Up!): A Quick Reference Guide to Spanish Grammar and Usage

    !Búscalo! (Look It Up!): A Quick Reference Guide to Spanish Grammar and Usage - Paperback

    In stock

    Report copyright infringementby William M. Clarkson (Author)"A novel approach-very useful for quick reference." --Mark Goldin, Associate Professor...

    View full details
    Original price $24.92 - Original price $24.92
    Original price
    $24.92
    $24.92 - $24.92
    Current price $24.92
    | /
    Original price $24.92 - Original price $24.92
    Original price
    $24.92
    $24.92 - $24.92
    Current price $24.92
    | /
  • !Presente!: Latin@ Immigrant Voices in the Struggle for Racial Justice/Voces de Inmigrantes Latin@s En La Lucha Por La Justicia Racial

    !Presente!: Latin@ Immigrant Voices in the Struggle for Racial Justice/Voces de Inmigrantes Latin@s En La Lucha Por La Justicia Racial - Paperback

    In stock

    Report copyright infringementby Cristina Tzintzún (Editor), Juan González (Foreword by), Arnulfo Manríquez (Editor)Read the media coverage of the i...

    View full details
    Original price $27.75 - Original price $27.75
    Original price
    $27.75
    $27.75 - $27.75
    Current price $27.75
    | /
    Original price $27.75 - Original price $27.75
    Original price
    $27.75
    $27.75 - $27.75
    Current price $27.75
    | /
  • " I Believe "

    " I Believe " - Paperback

    In stock

    Report copyright infringementby Quincy Haynes (Author)"I Believe" written by Quincy Haynes Sr. is a self-improvement book based on religion, person...

    View full details
    Original price $23.45 - Original price $23.45
    Original price
    $23.45
    $23.45 - $23.45
    Current price $23.45
    | /
    Original price $23.45 - Original price $23.45
    Original price
    $23.45
    $23.45 - $23.45
    Current price $23.45
    | /
  • " I Destroyed Cancer Today. What Did You Do?": How Spirituality, Fortitude, Love & Laughter Won Our Family's War on Cancer

    " I Destroyed Cancer Today. What Did You Do?": How Spirituality, Fortitude, Love & Laughter Won Our Family's War on Cancer - Paperback

    In stock

    Report copyright infringementby Jim Dezell (Author), Keri Dezell (Contribution by) Number of Pages: 190 Dimensions: 0.4 x 9 x 6 IN ...

    View full details
    Original price $44.37 - Original price $44.37
    Original price
    $44.37
    $44.37 - $44.37
    Current price $44.37
    | /
    Original price $44.37 - Original price $44.37
    Original price
    $44.37
    $44.37 - $44.37
    Current price $44.37
    | /
Shop collection
Infinity Light

#TurnPagesLightJourneys


Dedicated to enriching lives through accessible, high-quality books that inspire growth and imagination.

Main menu

  • Home
  • Shop
  • About Us
  • Contact Us

Our Policies

  • Privacy Policy
  • Terms & Conditions
  • Shipping Policy
  • Return & Refund Policy
  • FAQ`s

Follow us

Find us on Facebook Find us on Threads Find us on Telegram Find us on Instagram Find us on LinkedIn Find us on Twitter
  • Privacy Policy
  • Terms & Conditions
  • Shipping Policy
  • Return & Refund Policy
  • FAQ`s

Copyright © 2026 INFINITY LIGHT, LLC. All rights reserved.

  • Amazon
  • American Express
  • Apple Pay
  • Diners Club
  • Discover
  • Google Pay
  • Mastercard
  • PayPal
  • Shop Pay
  • Visa
  • Choosing a selection results in a full page refresh.
  • Opens in a new window.