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by David E. Sweenor (Author)
Product marketers face mounting pressure to deliver more content, campaigns, and insights with limited time and resources. Unfortunately, most are using elementary prompts and struggle to incorporate generative AI into their daily workflows in ways that save time and drive impact. As a marketing leader with 20+ years in data and analytics, I've tested hundreds of AI workflows and have identified what actually works for B2B product marketing.
The PMM's Prompt Playbook: Mastering Generative AI for B2B Marketing Success distills that experience into practical workflows that help you better understand customer needs, build rich personas, analyze competitors, enable sales teams, and plan product launches. There are no theoretical discussions about AI potential-just proven prompt-driven workflows that cut research time, accelerate content creation, and improve marketing outcomes.
Each chapter walks through specific workflows that are refined through real-world applications. You'll learn how to extract insights from customer feedback, create targeted content for different buyer personas, build compelling product narratives, and accelerate launch planning.
This is a practical guide for working smarter. Want to analyze a competitor's positioning in minutes instead of hours? Need to generate targeted content for five different personas? Looking to speed up launch planning without sacrificing quality? The workflows in this playbook show you how.
Written for busy product marketers who need proven solutions, this guide helps you deliver quick wins that drive real business impact. Every prompt and process has been tested and refined through hands-on experience in B2B technology marketing.
Remember, it's not the tech that's tiny, just the book!(TM)
