Additional information
by Shatzkin (Author)
Mike Shatzkin and Robert Paris Riger, longtime publishing-industry insiders, survey the business of trade publishing - the arm of publishing that reaches readers through bookstores and libraries. Covering every aspect of the business, from vision to creation to marketing and distribution, and across all the formats that books can take, they offer a clear and succinct primer for interested outsiders and anyone looking for a bird's eye view of a centuries-old, ever-evolving industry.
Author Biography
Mike Shatzkin has been a consultant to the book publishing industry and its trading partners on supply chain and digital change issues for more than four decades. His clients have included every major US publisher, many non-US publishers, retailers including Borders and Barnes & Noble, wholesalers including Ingram and Baker & Taylor, and a variety of printers, literary agencies, and digital startups.
