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by Becky Sheetz-Runkle (Author)
Defeat the competition and dominate the market with these masterful strategies of Sun Tzu.
Over two and a half millennia ago, Chinese military strategist Sun Tzu taught that size alone does not guarantee victory--strategy, positioning, planning, and leadership all play equally significant roles in overpowering the opposition. Today, this classic treatise is perfect for adapting to the world of small business, with entrepreneurs entrenched in fierce competition for customers, market share, and talent.
Featuring inspiring examples of entrepreneurial success, The Art of War for Small Business centers its 12 timeless lessons on how to:
- Choose the right ground for your battles
- Leverage strengths while overcoming limitations
- Strike competitors' weakest points and seize every opportunity
- Focus priorities and resources on conquering key challenges
- Go where the enemy is not
- Build and leverage strategic alliances
Countless military, political, and business leaders across the world and throughout time have learned how to utilize these brilliant strategies to outsmart, outmaneuver, and outstrategize their larger adversaries' seemingly overwhelming forces.
Now, it's time for the small business owner to learn how they can also capture crucial sectors, serve unmet needs, and emerge victorious.
Back Jacket
Sun Tzu's The Art of War has inspired leaders across the world with its brilliant strategies for prevailing against opponents, no matter how big or intimidating. Strategy, positioning, planning, leadership--all are pivotal for beating stronger, better-funded adversaries. Small-business owners fighting for market share can similarly beat bigger businesses--including industry powerhouses. And now, filled with examples from innovative small businesses, The Art of War for Small Business translates Sun Tzu's classic treatise into 12 powerful lessons, revealing how to:
* choose the right ground for your battles * prepare without falling prey to paralysis * strike your competitors' weakest points * focus resources on conquering key challenges * go where the enemy is not * consolidate victories * build and leverage strategic alliances * and more. Large companies may deploy overwhelming forces, but small, nimble ones can outsmart, outmaneuver, and outstrategize competitors--The Art of War for Small Business will help you capture crucial sectors and emerge victorious. Advance Praise for The Art of War for Small Business "If Sun Tzu were an entrepreneur today, The Art of War for Small Business is the book he would have written. Learn the lessons of the master here and beat your competition!" -- Mark McNeilly, author of Sun Tzu and the Art of Business "Sheetz-Runkle's book packs a one--two punch. Intellectually it untangles Sun Tzu's strategic wisdom, and pragmatically it gives examples that will surely trigger ideas to apply to your company. There are books you read once or twice, and there are the rare few you keep on your desk within reach. I believe you will reach for The Art of War for Small Business often." -- Thomas Huynh, founder of Sonshi, educational resource for Sun Tzu's The Art of War BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist, and the author of Sun Tzu for Women.Author Biography
BECKY SHEETZ-RUNKLE is a strategic marketer, speaker, and martial artist. She is the author of Sun Tzu for Women.
