Additional information
by Jake Johnson (Author)
The funeral business is changing. Don't let it bury you.
Since its inception, the funeral and cemetery business has stuck to the status quo. After all, other than taxes, death is the only sure thing in life. But the world is changing more rapidly than ever. As a funeral or cemetery professional, you have to keep up if you don't want to get buried.
Written by Jake Johnson, president and CEO of the premier consulting firm for the funeral and cemetery business, Staying Alive in the Funeral Profession holds the insights you need to understand current trends and opportunities to buy, grow, and sell while building a legacy you can be proud of.
Author Biography
JAKE JOHNSON, With roots in Batesville, Indiana, home to America's largest casket company, Jake Johnson has spent his whole life around the funeral and cemetery business, occupying virtually every role there is-from the grounds to the executive board.
Today he is President and CEO of Johnson Consulting, the leading funeral and cemetery consulting firm in North America. With a background in accounting, financial analysis, and EBITDA forecasting, he brings extensive business experience to the table (or grave, as the case may be). Previously, he served as Executive Vice President and General Manager of Palm Mortuaries and Cemeteries. An innovator, change agent, and thought leader in the profession, Jake's success is based on his unique ability to identify simple solutions to complex business problems.
