Additional information
by Ctm John D. Pollock (Author), Jd Ctm Edward a. Lyon (Author)
If you're in the business of accounting, insurance, or investments, there's nothing your prospects and clients want from you more than tax savings. But few professionals approach those clients explicitly presenting themselves as being in the business of tax savings. Their failure spells opportunity for you! Selling Tax Strategies: The Financial Gravity Guide to Building Your Business By Cutting Your Clients' Taxes is your step-by-step guide to building your business around something clients really want: tax savings! You'll learn how to use tax savings to identify and attract clients who are ready to commit to doing business now. You'll discover how to build a value-based brand that emphasizes relationships over transactions. You'll see how to use specific tax-planning challenges to quantify and communicate the unique value you bring to your clients. Are you tired of chasing prospects with "me too" products and services they can get from everyone else? Do you want an easy-to-sell solution that gives them a compelling reason to do business with you and you alone? Selling Tax Strategies is a quick and easy read that gives you the answers to transform your business!
Author Biography
Ed Lyon is a graduate of Hamilton College and the University of Cincinnati College of Law, where he served as Executive Editor of the University of Cincinnati Law Review. Ed began his career as a staff aide to Representatives Jack Kemp and Dick Cheney. He has written and edited tax-oriented publications for The National Underwriter Company, advised clients as a Financial Consultant for Merrill Lynch, and developed his own planning-based practice specializing in real estate agents and investors. Ed is the creator of the TaxCoach software planning system, where he has helped thousands of accountants and financial advisors use proactive Strategic Tax Planning to develop their practices. He serves today as Chief Tax Strategist for TaxCoach Software and Financial Gravity Companies, Inc., a Dallas-based provider of Fractional Family Office(R) services. Ed has delivered over 300 live presentations and 500 radio and television broadcasts, including appearances on CNN, Fox News, MSNBC, CNBC, and even Roseanne Barr's short-lived talk show, where she dubbed him "the funniest tax guy in America."
