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by Wayne Eckerson (Author)
Imagine spending a day with top analytical leaders and asking any question you want. In this book, Wayne Eckerson illustrates analytical best practices by weaving his perspective with commentary from seven directors of analytics who unveil their secrets of success. With an innovative flair, Eckerson tackles a complex subject with clarity and insight. Each of the book's 20 chapters is a stand-alone essay on an analytical topic, yet collectively they form a concise methodology about how to implement a successful analytics program.
From the Foreword by Michael Halbherr, Executive Vice President, Nokia
We are living in a time of radical change. From my vantage point as head of Nokia's Location and Commerce business, I see many business and technical trends shaping our future--and all depend on a new commodity: data. In our mapping business, I see the need to evolve from a road-centric tool to something that allows people to truly understand and maneuver the complexities of a modern city. To accomplish this, we need a lot of data and ways to correlate disparate information into what we call "Smart Data." Analytics is core to what we do, and how we deliver value to customers today and in the future.
I recently spoke to the Nokia board about our data, and some members questioned how we could monetize this asset. Since a few members are executives in the oil industry, I told them that data is the "oil of the future", and that you monetize this new resource the same way you monetize oil, by spending time and money refining it. In our case, we are refining data about people, locations, social interactions, traffic, musical preferences, and so on to bring maps to life.
The analytical leaders profiled in this book demonstrate how to refine data for business gain and innovation. They play a pivotal role by bridging the worlds of business and technology. When supported by the business, they've delivered remarkable solutions that have given their organizations a competitive edge.
I highly recommend this book to anyone who wants to monetize the most important resource of our time: data. It's written in language that both a CEO and a CIO can understand, and carries important lessons no matter what side of the business-technology aisle someone sits.
