Additional information
by Mike Kaplan (Author)
If you want to know, step by step, how to quickly, easily, and smoothly walk anyone from being a skeptical prospect to a happy customer that refers you friends, family, and colleagues...then you want to read this book.Here's the deal: At its core, selling isn't a patchwork of cheesy closing techniques, annoying high-pressure tactics, or gimmicky rebuttals.True salesmanship follows very specific laws, has very specific steps and stages, and leaves a customer feeling happy and helped.It's honest, respectful, enlightening, friendly, and done with real care. It's the type of selling that wins you not only customers, but fans. Not coincidentally, this is the type of selling that truly great salespeople have mastered.This is the type of selling that keeps pipelines full and moving, and that builds a strong, loyal customer base that continues to give back to you in the form of customer loyalty, reorders, and referrals.Well, that's what this book is all about. It will give you a crystal-clear picture of the exact steps that every sale must move through and why, and how to methodically take any prospect through each, and eventually to the close. And how to do it with integrity and pride.In this book, you'll learn things like...- The eight precise steps of every sale. Leave any out, and you will struggle. Use them all correctly, and you will be able to close unlimited sales. - How to easily discover which prospects can use and pay for your product/service, and which can't. Time is your most valuable commodity as a salesperson, and if wasted, it costs you money. - The true purpose of the presentation and the crucial, often-missing steps that need to be taken first. If you're making the same presentation mistakes as most other salespeople, this chapter alone could double your sales. - Learn how to smoothly create an abundance of closing opportunities, and know when to act on them and close. This is the hallmark of every master closer. Learn it, use it, and profit. - Why it's a myth that you need to know multiple ways to close deals. Learn this one, simple method, and you'll be able to use it to close all of your sales. - Simple formulas to turn any objection into a closing opportunity. Use them and never fear hearing a prospect's objection ever again. - And a whole lot more This is more than a just a book, really. It's a step-by-step sales training course. Each chapter ends with precise exercises that will help you master each technique taught and each step of the sales process.If you are new to sales, make this book the first one you read, and you will greatly increase your chances for quick success.If you are a seasoned veteran and are looking for ways to improve your numbers, this book will help you make your sales goals a reality.SPECIAL BONUS FOR READERS With this book you'll also get a free "Road Map" from the author that lays out, in a PDF chart, every step and key principles taught in the book.Print it out and keep it handy because it makes for a great "cheat sheet" to use while selling, or just to refresh on what you've learned.Scroll up, click the "Buy" button now, learn the secrets of master closers, and use them to sell more, sell easier, and sell faster
Author Biography
Hi, I'm Mike Kaplan. I was fortunate to have built 3 multimillion dollar sales companies, including an Inc. 500 Winner. I attribute much of my success to my ability to sell, which helped me not only get into business for myself, but train hundreds of salespeople over the years and build large, productive sales forces. My experience teaching has shown me that everyone has the potential to be a great salesperson. It only takes three things: First, you have to know the fundamental principles of selling. No amount of trick techniques or gimmicks can replace an understanding of the underlying laws of sales and persuasion. Second, you have to know the precise steps that every sale must go through, and how to smoothly walk prospects through each. If you can't, you'll never reach your full potential as a salesperson. Third, you have to have a strong desire to succeed. I know that sounds trite, but it's true--the best salespeople are inevitably the most driven. Fortunately, once you have the first two prerequisites, this final one usually takes care of itself. Whether you're new to sales and have no experience or are a seasoned veteran looking for a way to boost your numbers, I can help you. In my book you'll find the most important principles, techniques, and training exercises that I isolated, tested, and codified during my 20 years in sales and sales training. Regardless of what you're selling, this book will help you sell more and sell faster. This just may be the only book you need to read on sales, but I'll let you be the judge of that. I hope you enjoy my book and I'd love to hear from you. Sincerely, Mike
