Additional information
by William C. Taylor (Author), Polly G. Labarre (Author)
The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable business strategy for success.
Who's going to write the next chapter in the saga of American business? Who's going to chronicle the best way to compete, the new way to win? That's the mission of Mavericks at Work, a book that profiles a network of rebels who are creating a new business model built on disruptive innovation that makes use of fresh principles and captures what it means to be a state-of-the-art organization. Including such pioneering companies as ING Direct, Southwest Airlines, Pixar, HBO, Anthropologie, Craigslist, Netflix, and Commerce Bank, this book is nothing short of a lively new intellectual agenda for leadership and business.
Explore the next practices from the companies rewriting the rules of competition:
- Corporate Culture as a Weapon: Learn how companies like Southwest Airlines and Pixar build distinctive workplaces that attract top talent and create an unshakeable competitive edge.
- Game-Changing Business Models: Go inside the operations of disruptors like Netflix, ING Direct, and Craigslist to see how they are rethinking the logic of how business gets done.
- Competition as Advocacy: See why the most effective way to outperform the competition is to outthink them, turning your company into a cause with a clear point of view.
- Open-Source Innovation: Discover how to tap into the intellectual capital of the whole world, persuading brilliant people to work with you--even if they don't work for you.
Back Jacket
Business as usual is a bust . . .
In industry after industry, organizations that were once dismissed as upstarts, wildcards--mavericks--are making serious waves and growing fast. From high-profile innovators such as HBO and Google to funky sandwich shop chains, the truly imaginative and unconventional businesses are changing the way things are done--providing new approaches, strategies, and outlooks, as well as better ways to compete, lead, and succeed in the twenty-first century.
The first book to document this change, Mavericks at Work is business "edutainment" for a smart, ambitious readership, profiling some of the most exciting--and often eccentric--CEOs in the United States, while detailing their remarkable strategies for success
