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by Rita Clifton (Author)
Studies show that a massive 70% of people feel like an imposter at some point in their professional life. Brand guru and former Chair of Interbrand, Rita Clifton, shares how she learnt to work with her imposter self rather than hide from it in order to succeed in her career.
Imposter syndrome can cause a constant fear of being found out that you aren't 'good enough' or called out for being a 'fraud'. It impacts people in different ways and can be debilitating and negatively affect relationships, personal life and careers. So what can you do about it?
Love Your Imposter shows you how to take on your imposter self and use it as a driver to come out stronger. Using practical down-to-earth advice based on her experiences, Rita Clifton, tackles the myth that you need to 'fake it until you make it', highlights why authenticity can be your biggest weapon and skilfully makes the case for business being more humane.
Author Biography
Rita Clifton CBE is the former Vice Chair and Strategy Director at Saatchi & Saatchi, was London CEO and then Chair at the global brand consultancy, Interbrand, for 15 years. In 2013 she co-founded the business and brand consultancy, BrandCap, with offices in New York, Hong Kong and London, and now has a portfolio of board roles. She is a regular commentator across all media, including CNN and BBC. She is a Fellow and former Board Trustee of the Worldwide Fund for Nature (WWF) and a member of the UK Government's Sustainable Development Commission, as well being a Visiting Fellow at Saïd Business School, University of Oxford.
