Additional information
by Gary Small (Author), Gigi Vorgan (Author)
"A book about your brain that should make you think--twice."
--Alvin Toffler, New York Times bestselling author of Future Shock
In his book iBrain: Surviving the Technological Alteration of the Modern Mind, Gary Small, one of America's leading neuroscientists, explores the remarkable evolution of the human brain caused by today's constant technological presence. Co-written with Gigi Vorgan, Dr. Small's iBrain separates the digital natives from the digital immigrants, and suggests that the Internet--with its virtually limitless wealth of news and information--is radically altering the way young minds are developing and functioning. In this era of Google, Facebook, and YouTube, Gary Small's iBrain is an essentially important guide to understanding the astonishing impact of this new brain evolution on our society and our future, as well as a warning of its potential dangers--ADD, social isolation, Internet addiction, etc.
Based on the latest neuroscience research, iBrain reveals:
- The Brain Gap: Discover the fundamental neurological differences between Digital Natives, who grew up online, and Digital Immigrants, who are adapting to a world their brains weren't wired for.
- Your Brain on Google: See the surprising results of UCLA studies showing how just a few hours of internet searching can physically rewire your brain's neural circuitry.
- The Addiction Epidemic: A clear-eyed look at the rise of internet addiction, digital distraction, and social isolation, and the impact on focus, empathy, and human connection.
- A Technology Toolkit: Practical, evidence-based strategies to bridge the divide, enhance social skills, and take control of your brain's evolution in the high-tech age.
Back Jacket
Shaped by the era of Google and limitless access to news and information, the brains of your coworkers, your children, and your competition are remapping, retooling, and evolving. Are you keeping up?
Dr. Gary Small, one of America's leading neuroscientists and experts on brain function and behavior, explores how technology's unstoppable march forward has altered the way young minds develop, function, and interpret information. iBrain reveals a new evolution catalyzed by technological advancement and its future implications: What are the professional, social, and political impacts of this new brain evolution? How must you adapt and at what price? iBrain can help us avoid the potential drawbacks--add, increased social isolation, Internet addiction, and so on--while offering the tools and strategies needed to bridge the brain gap, enabling us to compete and thrive in the age of high-tech immersion.
