Additional information
by Wallace Stettinius (Author), D. Robley Wood (Author), Jacqueline Doyle (Author)
Strengthen your competitive advantage with a flawless corporate strategy
How to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
Back Jacket
(Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr./How to Plan and Execute Strategy/0-07-148437-X/)
(Back Cover Copy)
Strengthen your competitive advantage with a flawless corporate strategyHow to Plan and Execute Strategy provides you with 24 practical steps for creating, implementing, and managing market-defining, growth-driving strategies. Encompassing every stage of the strategic process, this tactic-filled handbook shares exactly what you need to know in order to:
Every successful company has benefited from an excellent corporate strategy. With the proven techniques in this portable, hands-on guide, your business will reap the same rewards. How to Plan and Execute Strategy shows how to get a leg up on your competition and sustain your lead for the long run.
(Flap Copy)
How to Plan and Execute Strategy outlines a field-proven framework for developing and implementing a sound corporate strategy while ensuring buy-in and implementation by every worker, at every level. Filled with action-oriented tips, this practical guide shows you how to master this intricate process, which consists of breaking down problems into manageable components; making and executing decisions; observing, analyzing, and learning from the results; and adapting to meet new challenges. You'll discover:
The process for planning and executing strategy is a never-ending cycle; constantly changing environments, customers, and competitors require you to continuously formulate and update your strategy. How to Plan and Execute Strategy gives you the tools to make your corporate strategy effective, profitable, and sustainable.
Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.
Author Biography
Wallace Stettinius, D. Robley Wood, Jr., Jacqueline L. Doyle, and John L. Colley, Jr. are graduate business professors with diversified management experience. They have authored and coauthored a number of popular professional titles, including Corporate Governance, Corporate Strategy, and others.
