Additional information
by Elizabeth Cavanagh (Author)
There are 5 main reasons why product launches fail, and this book will teach you the 5 Secrets to avoid these mistakes and successfully launch new products... and launch them faster. I uncovered these 5 Secrets over the course of my career while working with high-tech companies to launch new products and marketing programs. I've structured these 5 secrets into a standardized 5-step launch methodology that allows people to systematically and successfully launch new products very quickly. How do I know it works? Over the last 10 years, I've has used this 5-step methodology with my clients, and each time I've had tremendous results, and the 5 steps were easily applied to different companies and different situations. In essence, if you are managing a large change, then this 5-step approach will work for you. The secrets uncovered in this book walk you through how to set up your project to best manage all the moving pieces, along with strategies for managing the politics that can easily derail projects. You'll learn about my 7 best practice tips for managing your project team, as well as my 7 best practice tools that you can put to use in your projects starting today. I wrote this book to pass on this knowledge to others because it's worked so well for me. This book is for people struggling to understand why their product launches either fail or take too long to launch. This book will provide a clear and simple 5-step approach for you to follow to successfully launch new products.
Author Biography
Elizabeth Cavanagh is a Marketing executive with over 20 years experience in wireless telecommunications and other hi-tech services. She has an MBA from Pepperdine University and a BSBA in Marketing from the University of Arizona. After working for several companies and launching marketing products and programs, a number of best practices began to surface. Elizabeth now shares these best practices through her consulting services, allowing her clients to benefit by being able to: -Launch new products and marketing programs faster -Better understand and service their customers -Align their marketing tactics with their overall marketing strategy What makes Elizabeth unique is that she adds a tremendous amount of value in very little time by being able to see the big picture while managing the tactical end. She simplifies the steps and allows companies to gain valuable insights very quickly.
