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by Jeff Lichtenstein (Author)
A 1-hour read that will teach you the steps of the PB&J Business Strategy and help your company organize around a cause and set up a plan in under a week.
The benefits for your business include positive energy, free publicity, new opportunities, collaborations, implementations, innovations, and efficient execution of every component of the plan.
This is the fascinating true story behind the PB&J sandwich that fed 25,000 during a natural disaster, brought a shattered community together, and revitalized the entire company culture of my business.
On September 28th, 2022, 150-mph winds hit the outer islands of Fort Myers, just 3 hours away from my office. Hurricane Ian quickly became one of the worst storms in US history. Victims of the storm needed essentials, with food being at the top of the list. Enter PB&Js. Making PB&J sandwiches for disaster victims may sound silly, but hear me out: each one delivered an essential 450-calorie meal to those in dire need.
My team and I felt called to help. Understanding the urgency, we created a sophisticated operation in just 5 days: a tagline, a business plan, marketing materials, food donations, events, and deliveries. This would have normally taken 6 months to coordinate.
Learn how 80 people who hadn't been in the same building in years due to Covid came together to make and deliver 25,000 PB&J sandwiches to disaster areas, including a step-by-step breakdown of how our company recognized and tackled a problem and accomplished our goal.
The PB&J Strategy is universal - anyone can use it to make a difference, from those in disaster relief, to human resources, charitable organizations and sales.
This experience helped us reimagine the possibilities of our jobs, our place in the community, and it helped our souls.
Includes reflections and prompts to apply these steps now in your life and business.
