Additional information
by Terry Wilson (Author)
I wrote a book for new and experienced agents called Hiking the Real Estate Trail. It's chock full of information to help you get your business up and running or keep it going. What it lacked, however, was a field guide that you could take on the hike with you. That's the purpose of this guide. So welcome to the Hiking the Real Estate Trail Companion Guide. Before we get started let's talk about how this guide can help you succeed in real estate. To develop the proper habits, you will use this guide for 66 days. The day field is left blank, so you can start anytime. Simply fill in the first day and get hiking. Each morning you will enter the activities for the day and track how you're doing. If you need ideas for inexpensive or free lead generation ideas, check out page 28. There are 50 inexpensive ways to build your business. (with apologies to Paul Simon). Each day you will fill in the morning section regarding what your activities will be to lead generate for the day, track your progress and then in the evening review how the day went. You can keep your notes regarding your lead generating activity on the facing page along with notes for what worked and didn't work and what needs to be improved. There is a six-day running total that you'll add to each day, so you can see your progress. Why not seven days? Because everybody needs a day off!! On the sixth day you'll do a quick review of what went right, what went wrong, what scripts and types of meetings worked, and which didn't. Basically, you're adjusting as you go so you don't get too far down the wrong path before you realize you're lost and frustrated. Finally there is a guidebook for both new and experienced agents to help you follow the winding trails of building your real estate business or blaze new trails. It's easy to follow and can work with any system you currently use, but now you can have it with you and make notes and ponder your success (and failures) while on the go. Could you use your phone? Sure, but think how easily distracting and a time waster it can be. Use this guide for 66 days and your business will reach new heights and you'll cover more ground. Think of it as your ultimate take-along field guide while hiking the real estate trail.
