Additional information
by Leonard Sklar (Author)
CAN A SEMINAR SELL YOUR PRODUCT, SERVICE OR IDEA?
Seminars or workshops can achieve your goals on a wholesale basis, as compared to a one-on-one approach. But, you have to be really good at it, or you risk turning people off or even putting them to sleep.
"Another outstanding learning experience" - Bob Tessler Entrepreneur
"Great material - pragmatic, well-organized and clearly presented." - Peter Cohan, author of Great Demos
"Len Sklar brings a dry sense of humor, an attention to detail for the customer's experience, and an understanding of the economics of putting on a successful seminar. His book has a number of excellent checklists and thought provoking insights to help the reader prepare and deliver compelling seminars." --Sean Murphy, CEO, SKMurphy, Inc
Author Biography
Leonard Sklar has been marketing, managing, and presenting seminars since 1971. He grew his seminar business to a nationwide, year-round program of 600 seminars per year in 200 U. S. cities in all 50 states. He loved training 12 others to also present the seminars.
