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by M. L. Ruscscak (Author)
Looking to gain financial intelligence as a non-financial professional? This comprehensive guide has everything you need to succeed! Learn about the importance of financial intelligence and its intersection with marketing, customer service, human resources, and CRM. Delve into financial analysis with an introduction to financial statements, key metrics and ratios, and techniques for analysis. Discover how marketing and finance work together through budgeting, pricing strategies, and measuring return on investment. Explore the financial impact of customer service, measuring satisfaction, and its role in retention and lifetime value. Examine the financial impact of human resources, including the cost of employee turnover and the impact of engagement on performance. Discover CRM and its importance in financial performance, with techniques for measuring its impact and its role in retention and loyalty. Finally, emphasize the importance of cross-functional collaboration and building a culture of financial intelligence, including a case study on the emergence of RhinoLeg CRM. Whether you're a business student or a professional looking to expand your financial knowledge, this guide has everything you need to succeed!
