Additional information
by Paul Archer (Author)
To be able to subtly and covertly influence people is of paramount importance today. Whether you want to influence a team member to take on your idea or bring your whole team along with. Whether you want to influence a new client to buy your service or to move an audience to take action. Our jobs require ample amounts of influencing, more than at any time in history. The ability to be able to influence people is crucial to our success because no longer can you just tell people what to do or use old fashioned selling techniques to push people towards your idea. This book will show you how to delicately influence people in a hidden manner, so they don't feel they're being persuaded or manipulated. It'll show you how to catch up with people, to pace them, and then how to lead them to your idea. Bringing people with you, helping their hearts and minds to accept your idea.
