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by W. Gary Winget (Author), Sandra L. Renner (Author)
The FasTrack Export Step-by-Step Process was developed to assist companies make more money by making exporting and global expansion easier. The process will help a company not only survive but also thrive in the global market while avoiding the pain and risks frequently associated with global markets. The audience for this book is marketing executives interest in pursuing global expansion strategies, experience exporters seeking to accelerate growth in global markets, new-to-export companies planning to enter their first export markets, and trainers looking for a highly structured manual.
The FasTrack Program provides a business solution that will maximize a company's success in global markets by streamlining the global expansion process and exponentially growing its sales and profits while reducing overall costs. The FasTrack Program provides a dynamic approach to export market entry, expansion, penetration, and globalizing a company. It follows the natural flow of the export process. It is based on the real-life experiences of the authors and the success of real-live companies.As one former FasTrack client stated: "FasTrack provided us with a highway through a jungle of exporting uncertainties." BookLife Reviews found the book to be "a highly practical, flexible, and thorough guide to expanding a business into global export markets...This isn't a book about why a company should consider expanding into global markets. Instead, it offers a smartly organized framework for getting the job done with speed and efficiency...Drawing on the experiences and challenges faced by companies who have succeeded in global expansion, Winget and Renner maintain a fat-free, highly practical emphasis throughout, offering a refined, expanded, updated version of the process laid out in 1991's Fast-Track Exporting."The book is composed of eight phases, to be reference and implemented in relation to a company's immediate needs: 1. Starting Up a Successful FasTrack Program. 2. Target High-Potential Export Markets. 3. Build Export Market Expansion Plans. 4. Build a Highly Effective Export Organization. 5. Build a Successful Export Distribution Network. 6. Build Profitable Export Sales. 7. Maximize Sales Potential through Market Penetration. 8. Globalize the Company's Strategy and Strategic Profile.Companies are leaving hundreds of thousands, even millions, of dollars of additional sales on the table because of inefficient and ineffective global growth implementation. The FasTrack Program provides a solution to this problem. It is a proven, nationally recognized process. FasTrack will work for companies of all sizes, in any industry, and at any stage of development whether it be a new-to-export company or an experienced division of a multi-national corporation. FasTrack takes a how-to approach with a start-to-finish, step-by-step process that provides a business solution for growing its sales and profits.
The book has 420 pages and provides in-depth textual guidance, 156 detailed process and decision worksheets, 54 insightful case examples, and over 100 resource links for Canadian and U.S. companies.
