Additional information
by Don Norman (Author)
Why attractive things work better--and other crucial insights into human-centered design.
"You'll never see housewares the same way again."--Wired
From roller coasters to robots, sports cars to smart phones, attractive things work better. Whether designer or consumer, user or inventor, this book is the definitive guide to making Norman's insights work for you.
Author Biography
Don Norman is Distinguished Professor Emeritus of Cognitive Science and Psychology and founding director of the Design Lab at the University of California, San Diego. He was an Apple Vice President, has been an advisor and board member for numerous companies, has received three lifetime achievement awards, and has three honorary degrees. His many books, including The Design of Everyday Things, have been translated into over 20 languages. He lives in San Diego, California.
