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by Chris J. Martinez (Author)
In this approach-changing guide to how to sell more cars, industry expert Chris J. Martinez provides extensive tips and strategies to help any new or experienced auto sales professional take their sales career to the next level.
Through sheer determination to succeed after almost dropping out of high school (ultimately finishing in 5 years) and then failing to see college through, the car sales business unexpectedly found Chris Martinez in 2003.
In his more than 13 years in the industry, he has assisted with the openings of 5 dealerships across the U.S. and helped turn a failing store into one of the Top 10 dealerships in the nation.
Driving Sales is a comprehensive roadmap that details what it takes to sell 1000+ cars per month---from the 4 critical strategies your sales team must master to the building blocks that took Charles Maund Toyota to 1000+ car sales per month to how to strategically drive customers to your dealership.
This insider's guide is a must-read for any dealership ready to level up.
Topics include: - 5 Steps to Creating a Winning Car Sales Team- Components of an Effective Car Sales Process- Our Most Effective 10-Step Auto Sales Process- 6 Critical Car Salesmanship Skills- 7 Critical Rules of Closing the Deal- Top 10 Closing Mistakes in Automobile Sales- How to Follow Up with Automobile Customers- 20 Most Effective Ways to Increase Car Dealership Traffic- The Basics of Great Customer Service in Car Sales
"With Chris's guidance, [Charles] Maund Toyota became one of the first dealerships to develop a strategy and standalone budget to connect with people through paid Facebook advertising. His forward-thinking attitude resonated through the dealership's team as they've grown 500% in sales during his tenure. Simply put, [Chris] is an incredible person to work with, and he makes those of us around him look good."
