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by Chuck Thokey (Author)
Most sales leaders are lost. Chuck Thokey wasn't any different... until he figured it out.
When Chuck became a sales leader, he was on his own. Sleepless nights filled with anxiety, no roadmap, and no mentor. Just a brutal learning curve that breaks most people.
Twenty years and over 3000 sales leaders later, Chuck has cracked the code and he's putting it all in your hands.
The Complete Field Guide to Successful Sales Leadership is the tactical manual he wished existed when he started.
Inside, you'll discover:
- Why 80% of sales leaders are either struggling or need to be replaced and the exact traits that separate the top 10% from everyone else
- The "building blocks" framework that transformed a husband-and-wife operation into a $6 million profit giant and one of America's most profitable roofing contractors
- How to double your company's revenue in six months by understanding your numbers, not just working harder
- The recruiting secrets for building a "SEAL Team 6" of sales professionals who actually close
- When to fire everyone (including family members) and rebuild from scratch
- The forecasting system that uses "bell curves" and BHAGs to hit goals that seem impossible
- Power hours, sales meetings, and accountability systems that keep your team performing week after week
Chuck doesn't sugarcoat it: "Sales leadership is like Mount Everest. Some people make it, but most people don't."
The sales leaders who make it do far more than build successful teams. They unlock potential and change lives. They take dishwashers, chicken farmers, and car wash attendants and transform them into six-figure earners.
