Additional information
by Arjan Singh (Author)
Don't walk onto the business battlefield without the weapons and plan you need to win.
In dynamic, fiercely competitive markets you must have confidence in your business strategy, especially when the future of your company is at stake. Rather than make untested, unilateral decisions, war game strategies with your leadership team in a safe workshop environment. In Competitive Success: Building Winning Strategies with Corporate War Games, Arjan Singh, a top competitive intelligence (CI) expert consultant, shows you how to build winning strategies step-by-step. Through engaging, interesting anecdotes gleaned by running over 200 war games for top Fortune 500 corporations, Singh demonstrates how war gaming helps these companies maintain competitive success. After reading this book, you'll have a tested, actionable plan that you and your team will be eager to move forward on with confidence and unity. Author Arjan Singh has advised 68 of the Top 100 companies in the Fortune Global 500 list in building winning strategies. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children.Back Jacket
Don't walk onto the business battlefield without the weapons and plan you need to win.
Are you concerned about a new player in your market? Is your leadership team hungry for a competitive win? Are you about to launch a big product? In Competitive Success: Building winning strategies with corporate war games, author Arjan Singh invites you and your key stakeholders to join him in the corporate war room.
As an expert advisor who has delivered over 200 corporate war games to top Fortune 500 companies in the world, Singh explains how a competitive war game will help your company test upcoming changes in market dynamics by roleplaying in a safe workshop environment.
By walking you, step-by-step, through his proprietary competitive success war game methodology, you'll:
- Understand external opportunities
- Predict competitor behavior
- Identify challenges
- Stress test strategies
- Develop a strategy playbook that your team can immediately act on
If you're looking for an actionable competitive playbook that can get your team aligned, primed and on a clear path to competitive success, this book is for you.
Author Biography
Author ARJAN SINGH has advised 68 of Top 100 companies in the Fortune Global 500 list in building winning strategies and co-authored Best Practices in Managing Competitive Intelligence Research: For Pharmaceutical and Biotechnology Managers. With over twenty-six years of experience, Singh is an expert in helping companies develop data-driven strategies through war games, strategic and competitive analysis, scenario planning and building business early warning systems that deliver significant impact. He is an Adjunct Professor of Marketing and Global Consulting at Southern Methodist University (SMU) COX School of Business and lives in Scottsdale, Arizona with his wife and two children. Learn more about his work at www.CorporateWarGames.com.
