Additional information
by Alfonso Asensio (Author)
Business and fighting are two sides of the same coin.
Every businessperson engages everyday in small acts of negotiation and conflict; understanding what characterizes our conduct, and what are its strengths and weakness, will help us develop more effective relationships.
Chief Kickboxing Officer shows how the fighting and business mind sets cross over in this process of discovery and, in particular, what lessons can be learned from a highly refined and scientific type of fighting system: the martial arts. By looking at four types of behavioral and leadership styles and mapping each of them onto a martial art, this book allows the readers to learn lessons best suited to their personality.
- Formal and proactive types that align with the martial art of karate.
- Formal and responsive types that align with the martial art of judo.
- Informal and proactive types that align with the martial art of Mixed Martial Arts (MMA).
- Informal and responsive types that align with the martial art of Brazilian Jiu Jitsu (BJJ).
Author Biography
Alfonso Asensio works as a Tokyo-based executive for a global technology company and has done extensive work in the field of data-driven marketing and digital advertisement. A trilingual professional, he holds a master's degree from the Nagoya University of Japan, and his past work experience includes business roles with some of the largest Japanese consumer corporations. He has lectured as a professor of Asian studies at the Madrid Chamber of Commerce in Spain and was guest speaker at the American Chamber of Commerce in Japan. He is a published fiction and business author. He was a national kickboxing champion in Spain and a knockdown karate Japan silver medalist.
