Additional information
by Chris Hogan (Author)
Purpose is the foundation for organisations that last - what's yours?
Profit alone won't safeguard your business from failure. To be successful long-term, you need to make an emotional connection with both your team and your customers. The best way to do this is by discovering, defining and consistently communicating your purpose.
Building Brands on Purpose uses the proven PROACTIVE framework to show you how to develop your marketing strategy, plan campaigns and give structure to your marketing execution. This allows you to build a brand that your consumers and team will respect and love.
Read this book to:
- Understand why your personal and brand values are paramount to your organisation's culture, content, customers and crew
- Ensure your marketing is in line with your purpose and values
- Utilise templates for your marketing strategy creation and marketing campaign planning
- Learn how to create marketing assets instead of liabilities
- Operate your business with the power and purpose of one
Author Biography
Chris Hogan is a leading strategic content marketer
with over twenty years' experience in the marketing
industry. Having tried and tested a multitude of
marketing tactics and strategies, he has distilled his
knowledge into the PROACTIVE strategic marketing
framework, which works for both the C-Suite and
marketing teams. Operating both within Australia
and internationally, Chris is the founder of MeMedia
Marketing Agency
