Additional information
by Denise Kohnke (Author)
All Of The Other Marketing Books Are Crap is a self-help business book for cynics. You know who you are. Every time you buy a book to expand your consciousness and give you hope, you read a few pages and mutter, "This is pure crap. Completely unrelatable. Theory, not practice. Companies with budgets 1000 times bigger than mine." Take heart. All Of The Other Marketing Books Are Crap was written from the trenches of experience. It beats around no bush. It pussies around no foot. It's raw, real, and it works. Learn how to live in the strategic marketing Zone, and find your flow. In this book you will learn: - How to problem-solve strategically - How to methodically gain consensus - How to watch your own back - How to know when to work with an agency - How to find and live in the Zone
Author Biography
Denise Kohnke has been responsible for brand development for more than 100 organizations in 25+ years in advertising and marketing. She combines business strategy, the principles of persuasion and belief in the creative process to give clients and creative people the confidence to do category-defining work. A former agency president, client-side marketing director and EVP of Strategy + New Business Development at respected 200+ person agency, she's seen how great work can redefine business and redirect consumer behavior. She's won an international Jay Chiat Strategy Award, a North American Effie and a Silver Pencil for copywriting from the One Show, plus been involved with numerous Best of Shows. She's worked on brands including Kleenex, Cottonelle, the Milwaukee Brewers, HBO, Steelcase, Lung Cancer Alliance, Global Healthcare Exchange, the YMCA of the USA, Ethan Allen, Diamond Nexus and dozens of others. WORDS FROM DENISE: "If it's great, it's because the buyer was brave. Ideas are easy. Executing is hard. What's on the page matters. Art is not a competition. Speed gives you luxury to slow down at some point for what will actually make a difference. Experience means you know what that is. Comedy should be more than funny. Collaboration is bad when it lowers the bar. Find ways to say yes. Everybody should have a voice, but leaders need to lead. Crazy is contagious, like a yawn. You can make anybody believe whatever you want by tricking them with principles of psychology. Fresh is a gift. No one is entitled to anything. There is no substitute for work. Chase the story. Be the ball."
