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by Shiv Jhangiani (Author)
Football's governing body, FIFA, has more nation members than the United Nations-an organization whose ultimate goal is world peace. Simply said, a big part of the world lives in the beautiful game's shadow. Yet, one of the world's biggest markets remains virtually untouched in footballing terms-India. From a population of 1.3 billion, not a single Indian player has really "made it" in the world of football. 1.3 billion potential spectators, players and enthusiasts-who can argue the obvious fact that India represents football's next great expansion? The world's second biggest population and an up-and-coming love for the game combine to make India one of the most exciting opportunities out there. The question is no longer "Will football develop in India?" The question is now "When?" Indian football will inevitably, and inexorably, develop. Endless opportunities await in India... Three minutes of injury time have just been added on, are you ready to nick a late, late winner?
Author Biography
Shiv Jhangiani is the founder of Billion Dollar Foot, a sports advisory firm helping clubs, organizations and brands build connections to India and the growing football market. Though a serious knee injury kept him from pursuing a career in Indian football, it did not compromise his passion for football and his homeland. After spending 3 years playing for FC Metz's youth teams, Shiv connected his passion for football and India to his studies at Georgetown University.
