{"product_id":"x-thinking-building-better-brands-in-the-age-of-experience-paperback","title":"X Thinking: Building Better Brands in the Age of Experience - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJason Huang\u003c\/b\u003e (Author), \u003cb\u003eMichael Lai\u003c\/b\u003e (Author), \u003cb\u003eB. Joseph Pine\u003c\/b\u003e (Foreword by)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eX Thinking\u003c\/em\u003e\u003c\/strong\u003e is a new book that explores the necessity and components of stronger brand eXperiences, born from the accelerating consumer market in China. Written by co-authors Jason Huang and Michael Lai, it is an English language adaptation of a popular book published in China in 2020, revised specifically for American readers. The essence of the new book \u003cem\u003eX Thinking \u003c\/em\u003eis the convergence of culture and context - a new philosophy and methodology for creating consumer experiences. \u003cstrong\u003e\u003cem\u003eX Thinking\u003c\/em\u003e will help companies create long-term loyalty through meaningful relationships that serve a new set of customer needs.\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eWe are living in the era of experience, where commodities compete for the attention of consumers in a ruthless retail landscape, and brands survive and succeed based on the experiences they create. \u003cstrong\u003eX Thinking, and the delivery of exceptional eXperiences\u003c\/strong\u003e, are key to introducing, nurturing, and solidifying customer relationships -and setting businesses apart as leaders in a crowded industry. Yet too few companies embrace these values at a strategic level.\u003c\/p\u003e\u003cp\u003eChina isn't just a new market for western companies. It's a new kind of market, one with an accelerated technology adoption timeline unlike the United States. The concurrent rise of cities and salaries at a staggering pace parallels the rise in customer expectations, a hierarchy of decision-making criteria and value propositions that form the foundation of sincere relationships with brands that transcend the paradigms of the past.\u003c\/p\u003e\u003cp\u003eUnderstanding this distinct evolution in China isn't simply a glimpse over the metaphorical horizon. It's a window into the future of brand building in the U.S., where consumers are already on the same trajectory. \u003c\/p\u003e\u003cp\u003eReplete with case studies, benchmarks, and comparisons between familiar American brands and beloved Chinese counterparts (largely unknown beyond their borders), \u003cstrong\u003e\u003cem\u003eX Thinking\u003c\/em\u003e\u003c\/strong\u003e distills more than a decade of observations and practice into crucial, actionable intelligence.\u003c\/p\u003e\u003cp\u003eTopics include: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eWhy do consumer-behavior trends in China matter to U.S. brands?\u003c\/li\u003e\n\u003cli\u003eHow are traditional, transactional relationships \u003cstrong\u003e\u003cem\u003edetrimental\u003c\/em\u003e\u003c\/strong\u003e to customer loyalty?\u003c\/li\u003e\n\u003cli\u003eWhat are the advantages of shifting from traditional ROI to a more sustainable \"Return on eXperience\"?\u003c\/li\u003e\n\u003cli\u003eWhy is digital transformation an essential step to turning data into intelligence?\u003c\/li\u003e\n\u003cli\u003eWhat are the nature and impact of touchpoints on brand perception, value, and positioning?\u003c\/li\u003e\n\u003cli\u003eHow do brands become an \u003cstrong\u003e\u003cem\u003eintegral\u003c\/em\u003e\u003c\/strong\u003e part of a customer experience, something that transcends the traditional customer journey?\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eBut \u003cstrong\u003e\u003cem\u003eX Thinking\u003c\/em\u003e\u003c\/strong\u003e is more than an abstract construct to identify the needs of clients and their customers. It's a \u003cstrong\u003e\u003cem\u003epractical approach\u003c\/em\u003e\u003c\/strong\u003e for measuring the meaning and value of customer engagement holistically - brand building at its most elemental.\u003c\/p\u003e\u003cp\u003eBy tapping into the multi-faceted motivations that influence customer behavior individually and collectively, companies can align their own processes with objectives leading toward more fulfilling relationships with consumers. It's reciprocal. Creating value isn't only about the bottom line. It's a pervasive operational approach that elevates every interaction.\u003c\/p\u003e\u003cp\u003eRethinking the changing nature of customer relationships will reveal new strategies necessary to exceed new expectations. Immersive and intuitive, \u003cstrong\u003e\u003cem\u003eX Thinking\u003c\/em\u003e\u003c\/strong\u003e offers answers for an industry facing unprecedented uncertainty and a guide to navigate the future with informed insights.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 384\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.04 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 22, 2022\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45589379022950,"sku":"9781737695219","price":51.91,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/WU5ha0lNTVBJa2ljY2tqRUVNcFhzUT09.webp?v=1778011386","url":"https:\/\/infinitylightwa.com\/products\/x-thinking-building-better-brands-in-the-age-of-experience-paperback","provider":"Infinity Light","version":"1.0","type":"link"}