{"product_id":"womens-sport-and-spectacle-gendered-television-coverage-and-the-olympic-games-hardcover","title":"Women's Sport and Spectacle: Gendered Television Coverage and the Olympic Games - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGina Daddario\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eHistorically, the mass media have marginalized women's sports by devoting more coverage to men's sports and trying to appeal to a male audience. This volume analyzes the mass media's portrayal of women's sports. The Olympic Games are highlighted because they provide one of the few sports arenas where women's participation is heavily covered, promoted, and celebrated. The author suggests the media are recognizing the significance of female spectatorship and are attempting to respond to this growing audience by adopting some of the rhetorical and textual characteristics of soap opera and melodrama.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eGINA DADDARIO is Associate Professor of Mass Communication at Shenandoah University. She has published numerous articles on women, media, and sport which have appeared in \u003ci\u003eWomen's Studies in Communication\u003c\/i\u003e and \u003ci\u003eSociology of Sport Journal\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 184\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 8.58 x 5.74 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e May 30, 1998\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45307170422886,"sku":"9780275958565","price":156.76,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/dVhJdnl6TldNMUE2ekJXV0F1US90Zz09.webp?v=1774119724","url":"https:\/\/infinitylightwa.com\/products\/womens-sport-and-spectacle-gendered-television-coverage-and-the-olympic-games-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}