{"product_id":"why-customers-dont-do-what-theyre-supposed-to-and-what-to-do-about-it-paperback","title":"Why Customers Don't Do What They're Supposed to and What to Do about It - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eFerdinand Fournies\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the \u003ci\u003eNew York Times\u003c\/i\u003e Bestselling Author- Proven Methods for Getting Customers to Buy\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis fully revised and updated edition of Ferdinand Fournies's classic on sales from the customer's point of view covers all the latest developments in business innovation and customer relations. \u003ci\u003eWhy Customers Don't Do What You Want Them to Do...\u003c\/i\u003e ignores gimmicks and tricks, giving you specific actions that dramatically raise the odds of your customer doing the \"buying things\"-and placing the order. This results-focused guidebook presents 24 solutions to common selling problems and customer objections, helping you move beyond them to\u003c\/p\u003e \u003cul\u003e \u003cli\u003eAchieve a customer action objective for each call \u003c\/li\u003e\n\u003cli\u003eSpark customer interest \u003c\/li\u003e\n\u003cli\u003eClarify your product-and yourself \u003c\/li\u003e\n\u003cli\u003eIdentify and address potential problems \u003c\/li\u003e\n\u003cli\u003eAddress customers' fears and gain their trust \u003c\/li\u003e\n\u003cli\u003eAssist customers in choosing, negotiating, and placing an order \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003e\u003ci\u003eWhy Customers Don't Do What You Want Them to Do...\u003c\/i\u003e gives you practical strategiesto move to the close with the fewest number of calls by getting customers to do whatyou want-when you want-at each stage of the sales process.\u003c\/p\u003e \u003cp\u003e\"One of the better and more useful-and unique-books on selling.\"-\u003ci\u003eBooklist\u003c\/i\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFerdinand F. Fournies\u003c\/b\u003e was an internationally acclaimed business consultant and bestselling author. An expert in management and sales techniques, Fournies consulted to companies around the world, including Kodak, Merck, Hewlett Packard, and 3M.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.55 x 8.98 x 6.62 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 01, 2007\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45190794510438,"sku":"9780071486224","price":34.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/UDZpVy9RYitDV3dzdDFCRlZUU3VnZz09.webp?v=1773453029","url":"https:\/\/infinitylightwa.com\/products\/why-customers-dont-do-what-theyre-supposed-to-and-what-to-do-about-it-paperback","provider":"Infinity Light","version":"1.0","type":"link"}