{"product_id":"what-to-say-12-major-gift-asks-to-get-a-yes-hardcover","title":"What to Say: 12 Major Gift Asks to Get a YES - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMary Petersen\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eYou know you should be asking for major gifts. You believe in the mission. You've done the cultivation. And then you get to the moment that matters and you freeze.\u003c\/p\u003e\u003cp\u003e\u003cem\u003eWhat to Say\u003c\/em\u003e gives you the exact words.\u003c\/p\u003e\u003cp\u003eWritten by major gift expert Mary Petersen who has closed gifts up to nine figures and coached hundreds of fundraisers to do the same this book hands you 12 proven ask scripts for the most important, most feared moments in major gift fundraising. Not theory. Not frameworks. The actual sentences.\u003c\/p\u003e\u003cp\u003eInside, you'll find language for: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMaking your first major gift ask with confidence\u003c\/li\u003e\n\u003cli\u003eAsking for a specific, ambitious amount without apologizing for it\u003c\/li\u003e\n\u003cli\u003eNavigating hesitation, silence, and \"I need to think about it\"\u003c\/li\u003e\n\u003cli\u003eRe-engaging a lapsed donor who has gone quiet\u003c\/li\u003e\n\u003cli\u003eAsking for a planned gift, a multi-year commitment, and more\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003eWhether you're a seasoned fundraiser who freezes at the ask or a new development director trying to find your footing, \u003cem\u003eWhat to Say\u003c\/em\u003e will change the way you walk into donor meetings forever.\u003c\/p\u003e\u003cp\u003eThe words are right here. Now go use them.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 112\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.31 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 08, 2026\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eLarge Print:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45642456236134,"sku":"9781972935002","price":46.29,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/rUb-h8n-9781972935002.webp?v=1779346228","url":"https:\/\/infinitylightwa.com\/products\/what-to-say-12-major-gift-asks-to-get-a-yes-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}