{"product_id":"value-first-then-price-building-value-based-pricing-strategies-paperback","title":"Value First, Then Price: Building Value-Based Pricing Strategies - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAndreas Hinterhuber\u003c\/b\u003e (Editor), \u003cb\u003eTodd C. Snelgrove\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eValue-based pricing - pricing a product or service according to its value to the customer rather than its cost - is the most effective and profitable pricing strategy. \u003ci\u003eValue First, Then Price\u003c\/i\u003e is an innovative collection that proposes a quantitative methodology to value pricing and road-tests this methodology through a wide variety of real-life industrial and B2B cases.\u003c\/p\u003e\u003cp\u003eThis book offers a state-of-the art and best practice overview of how leading companies quantify and document value to customers. In doing so, it provides students and researchers with a method by which to draw invaluable data-driven conclusions, and gives sales and marketing managers the theories and best practices they need to quantify the value of their products and services to industrial and B2B purchasers. The 2nd edition of this highly-regarded text has been updated in line with current research and practice, offering three new chapters covering new case studies and best practice examples of quantified value propositions, the future of value quantification, and value quantification for intangibles. \u003c\/p\u003e\u003cp\u003eWith contributions from global industry experts this book combines cutting edge research on value quantification and value quantification capabilities with real-life, practical examples. It is essential reading for postgraduate students in Sales and Marketing with an interest in Pricing Strategy, sales and pricing specialists, as well as business strategists, in both research and practice.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eAndreas Hinterhuber\u003c\/strong\u003e is Associate Professor at the Department of Management at Università Ca' Foscari Venezia, Italy.\u003c\/p\u003e\u003cp\u003eTodd C. Snelgrove is Senior Managing Partner at Experts in Value in Clarkston, MI, USA. \u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.61 x 9.69 x 6.85 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e December 28, 2021\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44282855948390,"sku":"9781032012124","price":123.23,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/OUpxZ050L1pvZHAvU2tWNE84d0hPZz09.webp?v=1766576635","url":"https:\/\/infinitylightwa.com\/products\/value-first-then-price-building-value-based-pricing-strategies-paperback","provider":"Infinity Light","version":"1.0","type":"link"}