{"product_id":"trusted-advertising-how-to-harness-the-value-of-trust-in-your-brand-paperback","title":"Trusted Advertising: How to Harness the Value of Trust in Your Brand - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMatt Bourn\u003c\/b\u003e (Author), \u003cb\u003eJames Best\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eStrengthen your advertising strategy by learning how to develop, protect and apply brand trust in an evolving media landscape.\u003c\/b\u003e\u003cbr\u003e\u003cb\u003e\u003cbr\u003e\u003ci\u003eTrusted Advertising\u003c\/i\u003e\u003c\/b\u003e is a practical guide for mid-career marketers, agency professionals and brand leaders who want to build credibility, apply evidence-based principles and deliver campaigns that drive long-term consumer trust. As advertising faces declining confidence and rising complexity, this book provides a roadmap to optimize creative effectiveness and improve decision making across channels. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eDrawing on the latest research and insights from organizations including Google, WPP and the Advertising Standards Authority, authors \u003cb\u003eMatt Bourn\u003c\/b\u003e and \u003cb\u003eJames Best\u003c\/b\u003e outline how trust is created, measured and maintained in modern advertising ecosystems. Through detailed chapters, actionable tools and real-world examples from McDonald's, Tesco, Specsavers and more, the book shows how trusted communication can elevate campaign performance and strengthen brand equity. \u003cp\u003e\u003c\/p\u003eYou'll learn how to: \u003cbr\u003e- Apply trust-building principles to improve creative strategy and execution\u003cbr\u003e- Implement frameworks for managing trust across media, platforms and influencer partnerships\u003cbr\u003e- Develop strategies to optimize campaign transparency, consistency and audience engagement\u003cbr\u003e- Understand the role of Gen AI, tech platforms and regulation in shaping trusted advertising\u003cbr\u003e- Use real-world case examples to guide decision making and strengthen professional credibility \u003cp\u003e\u003c\/p\u003eWith a blend of strategic insight and hands-on guidance, \u003ci\u003eTrusted Advertising\u003c\/i\u003e helps you develop the skills and confidence to implement campaigns that perform today and build resilient, trusted brands for the future. \u003cp\u003e\u003c\/p\u003e\u003cb\u003e\u003ci\u003eThemes include: \u003c\/i\u003e\u003c\/b\u003e\u003ci\u003eadvertising strategy, brand trust, creative effectiveness, media planning, influencer marketing, AI and regulation\u003c\/i\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eMatt Bourn\u003c\/b\u003e is Director of Communications for the Advertising Association, based in London, UK, covering the industry's initiatives around trust, talent, inclusion and sustainability. With 25 years' experience, previously he was Managing Director of Braben, working for companies such as Sky, Disney and Sony. He is co-author of \u003cb\u003e\u003ci\u003eSustainable Advertising\u003c\/i\u003e\u003c\/b\u003e also published by Kogan Page. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003eJames Best\u003c\/b\u003e CBE, FIPA, is Chair of the UK Committees of Advertising Practice and of Credos. With 50 years' experience in the advertising industry, he has been Chair of the Advertising Association and President of the EACA.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 296\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.62 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 24, 2026\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45430509994086,"sku":"9781398623552","price":69.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/I6PEisXiqa9781398623552.webp?v=1775746218","url":"https:\/\/infinitylightwa.com\/products\/trusted-advertising-how-to-harness-the-value-of-trust-in-your-brand-paperback","provider":"Infinity Light","version":"1.0","type":"link"}