{"product_id":"toy-monster-the-big-bad-world-of-mattel-hardcover","title":"Toy Monster: The Big, Bad World of Mattel - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJerry Oppenheimer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eAn eye-popping, unauthorized expos? of the House of Barbie\u003c\/p\u003e \u003cp\u003eFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products have been a part of our culture for generations. Now, in this intriguing and entertaining expos?, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.\u003c\/p\u003e \u003cp\u003eBased on exclusive interviews and an exhaustive review of public and private records, \u003ci\u003eToy Monster\u003c\/i\u003e exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate potential rivals such as Bratz.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eIntroduces you to the larger-than-life personalities that have shaped Mattel's eccentric world\u003c\/li\u003e \u003cli\u003eOffers an inside look- from an experienced author-at the scandals that have been a part of this iconic company\u003c\/li\u003e \u003cli\u003eJerry Oppenheimer is also the author of \u003ci\u003eMadoff with the Money\u003c\/i\u003e, an in-depth look at Bernie Madoff the man and his billion dollar scam\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003eEngaging and accessible, \u003ci\u003eToy Monster\u003c\/i\u003e shows you why today's toy business isn't always fun and games.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products--Barbie, Hot Wheels, and Chatty Cathy, to name a few--have been a part of our culture for generations. \u003c\/p\u003e\u003cp\u003eNow, in this intriguing and entertaining exposé, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters.\u003c\/p\u003e \u003cp\u003eBased on exclusive interviews and an exhaustive review of public and private records, \u003ci\u003eToy Monster\u003c\/i\u003e exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz.\u003c\/p\u003e \u003cp\u003eBut this is only part of the story. Along the way, you'll also become familiar with the larger-than-life personalities who have shaped Mattel's eccentric world. There's cofounder Ruth Handler, a \"one-woman sales-merchandising-promotion-administrative force, a sort of industrial Orson Welles,\" who becomes a white-collar criminal. There's Jack Ryan, the \"Father of Barbie,\" whose second of five wives calls him \"a full-blown seventies-style swinger into wife-swapping and sundry sexual pursuits as a way of life.\" And don't forget CEO Robert Eckert, who came from the worlds of processed cheese and hot dogs to lead Mattel--only to get grilled by the U.S. Congress, and the world press, in the lead-paint-and-dangerous-magnets cause célèbre.\u003c\/p\u003e \u003cp\u003eThe phenomenal Barbie brand's 50th anniversary arrives in 2009, hot on the heels of the China Toy Terror recall scandal that has tarnished Mattel's image in the hearts and minds of millions of people worldwide. \u003ci\u003eToy Monster\u003c\/i\u003e takes you inside the many scandals that have been a part of this company, and shows you why today's toy business isn't always fun and games.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eFrom Boise to Beijing, Mattel's toys dominate the universe. Its no-fun-and-games marketing muscle reaches some 140 countries, and its iconic products--Barbie, Hot Wheels, and Chatty Cathy, to name a few--have been a part of our culture for generations. \u003c\/p\u003e\u003cp\u003eNow, in this intriguing and entertaining exposé, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author Jerry Oppenheimer places the world's largest toy company under a journalistic microscope, uncovering the dark side of toy land, and exploring Mattel's oddball corporate culture and eccentric, often bizarre, cast of characters. \u003c\/p\u003e\u003cp\u003eBased on exclusive interviews and an exhaustive review of public and private records, \u003ci\u003eToy Monster\u003c\/i\u003e exposes Mattel's take-no-prisoners, shark-infested corporate style. Throughout this scrupulously reported, unauthorized portrait, you'll discover how dangerous toys are actually nothing new to Mattel, and why its fearsomely litigious approach within the brutal toy business has helped their products dominate over potential rivals such as Bratz. \u003c\/p\u003e\u003cp\u003eBut this is only part of the story. Along the way, you'll also become familiar with the larger-than-life personalities who have shaped Mattel's eccentric world. There's cofounder Ruth Handler, a \"one-woman sales-merchandising-promotion-administrative force, a sort of industrial Orson Welles,\" who becomes a white-collar criminal. There's Jack Ryan, the \"Father of Barbie,\" whose second of five wives calls him \"a full-blown seventies-style swinger into wife-swapping and sundry sexual pursuits as a way of life.\" And don't forget CEO Robert Eckert, who came from the worlds of processed cheese and hot dogs to lead Mattel--only to get grilled by the U.S. Congress, and the world press, in the lead-paint-and-dangerous-magnets cause célèbre. \u003c\/p\u003e\u003cp\u003eThe phenomenal Barbie brand's 50th anniversary arrives in 2009, hot on the heels of the China Toy Terror recall scandal that has tarnished Mattel's image in the hearts and minds of millions of people worldwide. \u003ci\u003eToy Monster\u003c\/i\u003e takes you inside the many scandals that have been a part of this company, and shows you why today's toy business isn't always fun and games.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJERRY OPPENHEIMER\u003c\/b\u003e has written eight biographies of major American icons, from Martha Stewart and Barbara Walters to the Clintons and Kennedys, and has worked in all facets of journalism, from national investigative re-porting in Washington, D.C., to producing TV news and documentaries. He's quoted in magazines such as \u003ci\u003eVanity Fair\u003c\/i\u003e, and is a frequent guest on national TV interview and syndicated magazine shows, including \u003ci\u003eGood Morning America\u003c\/i\u003e, \u003ci\u003eEntertainment Tonight\u003c\/i\u003e, \u003ci\u003eExtra\u003c\/i\u003e, \u003ci\u003eAnderson Cooper 360°\u003c\/i\u003e, \u003ci\u003eNancy Grace\u003c\/i\u003e, \u003ci\u003eBBC News, Fox News, \u003c\/i\u003e and more.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 288\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1 x 9 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e February 01, 2009\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45343302549606,"sku":"9780470371268","price":32.95,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/aWdnQnMzV2RudzdCR0tNS3IzWUkzZz09.webp?v=1774914630","url":"https:\/\/infinitylightwa.com\/products\/toy-monster-the-big-bad-world-of-mattel-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}