{"product_id":"tourism-hospitality-and-digital-transformation-strategic-management-aspects-paperback","title":"Tourism, Hospitality and Digital Transformation: Strategic Management Aspects - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eKayhan Tajeddini\u003c\/b\u003e (Editor), \u003cb\u003eVanessa Ratten\u003c\/b\u003e (Editor), \u003cb\u003eThorsten Merkle\u003c\/b\u003e (Editor)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInnovation and technological advancements can be disruptive forces, especially for conventional business in the hospitality and tourism industries. This book is timely with its critical examination of such forces and how the two industries should strategize and respond to changes effectively. It examines a wide scope of topics, from environmental scanning, formulation, implementation and evaluation to the way managers make strategy choices for better organizational performance.\u003c\/p\u003e\u003cp\u003eThe book illustrates how companies can re-orient their strategies and appraise the effectiveness of the business; its key competitors; and how they should set business goals through various cases, i.e. different types of hospitality and tourism business from traditional hotels to Airbnb and endeavors to provide strategic conceptual theories with real world application through such case studies.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eKayhan Tajeddini\u003c\/strong\u003e is Professor of Strategic Management at Sheffield Hallam University, UK. \u003c\/p\u003e\u003cp\u003eVanessa Ratten is Associate Professor of Entrepreneurship and Innovation at La Trobe Business School, La Trobe University, Australia.\u003c\/p\u003e\u003cp\u003eThorsten Merkle is Professor at the University of Applied Sciences of the Grisons FHGR, Switzerland.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 228\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.1 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 15, 2019\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45422950383718,"sku":"9780367150006","price":111.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/VEkzOHNGd0NRVUd3MnhiZlYzSEI3Zz09.webp?v=1775555426","url":"https:\/\/infinitylightwa.com\/products\/tourism-hospitality-and-digital-transformation-strategic-management-aspects-paperback","provider":"Infinity Light","version":"1.0","type":"link"}