{"product_id":"the-zurich-axioms-the-rules-of-risk-and-reward-used-by-generations-of-swiss-bankers-hardcover","title":"The Zurich Axioms: The rules of risk and reward used by generations of Swiss bankers - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMax Gunther\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cbr\u003e The 12 major and 16 minor Zurich Axioms contained in this book are a set of principles providing a practical philosophy for the realistic management of risk, which can be followed successfully by anyone, not merely the 'experts'. Several of the Axioms fly right in the face of the traditional wisdom of the investment advice business - yet the enterprising Swiss speculators who devised them became rich, while many investors who follow the conventional path do not.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eOn that original tulip exchange in Amsterdam, one of Max Gunther's ancestors bought a hundred dollars' worth of bulbs in 1632 and paid a witch to insure the investment's success. By 1636 (so the story goes), Gunther's ancestor's bulbs were worth $150,000. So much for pedigree. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eMax Gunther was born in England and emigrated to the US when he was 11. He attended schools in New Jersey and received his B.A. from Princeton University in 1949. He served in the U.S. Army in 1950-51 and was a staff member of Business Week from 1951 to 1955. He then served as a contributing editor of Time for two years. His articles were published in several magazines and he wrote several books, including The Luck Factor, How to Get Lucky, The Zurich Axioms, Wall Street and Witchcraft, The Very, Very Rich and How They Got That Way, and Instant Millionaires.\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 200\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.7 x 9.3 x 6.2 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e October 06, 2020\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44289018134630,"sku":"9780857198723","price":48.59,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/V25Ra3Z5S0JzVTQ3NnRKb3NZTHlPdz09.webp?v=1766736364","url":"https:\/\/infinitylightwa.com\/products\/the-zurich-axioms-the-rules-of-risk-and-reward-used-by-generations-of-swiss-bankers-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}