{"product_id":"the-product-managers-handbook-hardcover","title":"The Product Manager's Handbook - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLinda Gorchels\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eThe essential guide to seamless product management for today's fluid, unpredictable business world\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eLong considered the most useful and insightful guide of its kind, \u003ci\u003eThe Product Manager's Handbook\u003c\/i\u003e has been fully revised and updated to give you the edge in today's challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.\u003c\/p\u003e \u003cp\u003eThis indispensable resource proves that the techniques and tools product managers use are similar--regardless of what industry they work in and what kind of products they manage. Simply put, this book has everything you need for superior job performance--whether you manage consumer or business-to-business products created by an organization that is hierarchical or horizontal.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Product Manager's Handbook\u003c\/i\u003e shows you how to integrate your organization's disparate segments into a cooperative, results-focused unit that produces satisfying products--from initial design through the postpurchase experience. If your job is to create and commercialize products, it provides the information you need to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eBalance breakthroughs and line extensions \u003c\/li\u003e\n\u003cli\u003eCreate business cases--including competitive assessment, market requirements, and risk reduction \u003c\/li\u003e\n\u003cli\u003eConduct gate reviews and beta testing and manage scope creep \u003c\/li\u003e\n\u003cli\u003eGet everything in order for a smooth product launch \u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eFor those who manage existing lines, this guide provides: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eSpecific tips for each of the 4Rs of product life-cycle management \u003c\/li\u003e\n\u003cli\u003eBrand guidelines \u003c\/li\u003e\n\u003cli\u003eApproaches to customer message management \u003c\/li\u003e\n\u003cli\u003eAdvice on working with sales and the channel\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eClear, easy-to-read charts show you how to manage each crucial step from conception to completion, and practical checklists help you evaluate progress at every stage. Interviews with seasoned product management consultants and top-performing product managers provide you with dynamic, proven strategies for addressing potential problems in marketing, production, cross-cultural communication, and more.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Product Manager's Handbook\u003c\/i\u003e examines current market-leading companies, the latest research findings, and evolving customer perceptions to provide you with the tools you need to design, produce, and market winning products--and beat the competition at every turn.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eLinda Gorchels\u003c\/b\u003e serves on the Executive Education faculty of the University of Wisconsin-Madison's School of Business. She is the author or coauthor of several business books, including \u003ci\u003eThe Product Manager's Field Guide\u003c\/i\u003e and \u003ci\u003eThe Manager's Guide to Distribution Channels.\u003c\/i\u003e Gorchels has provided corporate training for global organizations including Nokia, Siemens, Metso Automation, and others. She lives in Madison, WI.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 400\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.3 x 9.1 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 07, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45229345407078,"sku":"9780071772983","price":94.36,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/QzkvWDlneHZ5R09BTFN3Y1VtM0lCUT09.webp?v=1773535831","url":"https:\/\/infinitylightwa.com\/products\/the-product-managers-handbook-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}