{"product_id":"the-power-of-simplicity-a-management-guide-to-cutting-through-the-nonsense-and-doing-things-right-paperback","title":"The Power of Simplicity: A Management Guide to Cutting Through the Nonsense and Doing Things Right - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJack Trout\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eRenowned marketing expert and best-selling author Jack Trout has a message for managers who are struggling to keep up with today's ever-changing business climate: \"Keep It Simple.\" In this paperback edition of The Power of Simplicity, Trout advocates the importance of paying attention to the basics and simplifying processes in order to stay focused on the core business at hand. Through case studies and interviews with successful executives, he shows managers how to cut through jargon, articulate their vision, and regain control of the vital elements of their business in order to make it thrive. According to Trout, the things that propose to streamline companies, like the ubiquitous \"mission statements,\" often end up bogging down operations by introducing unnecessary complexity where a straightforward approach may be more effective. Trout cites Southwest Airlines, Intel, and Kohl's department stores among others as successful companies that have rejected showy trappings in favor of simplification.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003e\"Engaging... Trout practices what he preaches.\"--Publishers Weekly\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003e\"Compelling.\"--Booklist\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eIt's high time for businesses to replace complexity with common sense, argues corporate guru Jack Trout in this impassioned yet practical guide. The best-selling coauthor of the classic \u003ci\u003ePositioning\u003c\/i\u003e shows managers how to banish jargon, articulate their vision, simplify processes, and refocus on core issues--all without expensive consultants or money-wasting programs. The Power of Simplicity throws a life jacket of reality to readers drowning in management fads and wondering why their business isn't better.\u003c\/p\u003e \u003cul\u003e \u003cli\u003e\n\u003cb\u003eFight complexity.\u003c\/b\u003e Trout and coauthor Steve Rivkin present guidelines for thinking in straightforward terms and cutting through ridiculous jargon. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eEmbrace simplicity.\u003c\/b\u003e Marketing means turning simple ideas into strategy. Such concepts aren't too basic for Herb Kelleher of Southwest Airlines, Jack Welch of General Electric, and Andy Grove of Intel, to name a few successful CEOs who share their insights and war stories in these pages. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eBe a contrarian.\u003c\/b\u003e Information? Too much can confuse you. Growth? It can hurt your business. It's time to look hard at knee-jerk assumptions and adjust your business practices accordingly. You'll examine how GM, Gillette, Volvo, Apple, and Xerox have either done so and been better for it or ignored these truths at their peril. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eRespect your people.\u003c\/b\u003e Business ultimately lives or dies by people, not money. Trout's four chapters on \"People Issues\" are worth a library full of human resource tracts. \u003c\/li\u003e\n\u003c\/ul\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eJack Trout, \u003c\/b\u003e one of the most famous names in the world of marketing strategy, is president of Trout \u0026amp; Partners. He is a popular speaker and the coauthor of such best-selling business classics as \u003ci\u003ePositioning, \u003c\/i\u003e \u003ci\u003eThe New Positioning, \u003c\/i\u003e and \u003ci\u003eMarketing Warfare.\u003c\/i\u003e Trout's firm consults to such clients as AT\u0026amp;T, IBM, Merck, Southwest Airlines, and Warner-Lambert. He is based in Greenwich, Connecticut.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eSteve Rivkin\u003c\/b\u003e is coauthor of \u003ci\u003eThe New Positioning\u003c\/i\u003e and head of his own communications consulting firm, whose clients include Kraft Foods, Olin Corp., and Horizon Health System. He is based in Glen Rock, New Jersey.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 224\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.6 x 8.9 x 5.9 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 20, 2001\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45221903695974,"sku":"9780071373326","price":34.04,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/cEtUeFpmN25ocFF3dXpLVzUwTENkQT09.webp?v=1773499828","url":"https:\/\/infinitylightwa.com\/products\/the-power-of-simplicity-a-management-guide-to-cutting-through-the-nonsense-and-doing-things-right-paperback","provider":"Infinity Light","version":"1.0","type":"link"}