{"product_id":"the-new-emerging-market-multinationals-four-strategies-for-disrupting-markets-and-building-brands-hardcover","title":"The New Emerging Market Multinationals: Four Strategies for Disrupting Markets and Building Brands - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eAmitava Chattopadhyay\u003c\/b\u003e (Author), \u003cb\u003eRajeev Batra\u003c\/b\u003e (Author), \u003cb\u003eAysegul Ozsomer\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003ePraise for \u003ci\u003eTHE NEW EMERGING-MARKET MULTINATIONALS\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eOne of \u003ci\u003eStrategy and Business\u003c\/i\u003e's Best Business Books of the Year\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book is a real eye-opener. It will forever change your assumptions about international economic competition and who the winners will be.\" \u003cbr\u003e \u003cb\u003e--PHILIP KOTLER\u003c\/b\u003e \u003cb\u003eKellogg School of Management\u003c\/b\u003e \u003cb\u003eand author of \u003ci\u003eWinning at Innovation\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An insightful read--essential for those wishing to understand the evolution and growth of emerging-economy EMNCs and how they will reshape global market structures.\"\u003cbr\u003e\u003cb\u003e--ANAND MAHINDRA, Vice Chairman and Managing Director, Mahindra Group, India\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"As this timely book so insightfully points out, the rise of emerging-market multinationals is shifting the global competitive landscape and forcing us to think hard about new growth, strategy, and talent equations. A must-read for business leaders responsible for navigating today's global environment. \u003cbr\u003e \u003cb\u003e--MUHTAR KENT, Chairman and Chief Executive Officer, The Coca-Cola Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book offers an array of fascinating examples and an interesting framework for stimulating thinking about EMNCs' strategic options.\" \u003cbr\u003e \u003cb\u003e--PANKAJ GHEMAWAT, IESE Business School, and author of \u003ci\u003eWorld 3.0\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"A must-read. The book is well researched and provides compelling case illustrations. I highly recommend it.\" \u003cbr\u003e \u003cb\u003e--W. CHAN KIM, Professor, INSEAD; Codirector, INSEAD Blue Ocean Strategy Institute;\u003c\/b\u003e \u003cb\u003eand bestselling author of \u003ci\u003eBlue Ocean Strategy\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This is the future of global competition. You need to understand it if you aspire to be a player or if global markets are now a part of your strategy.\" \u003cbr\u003e \u003cb\u003e--DAVID A. AAKER, Vice Chairman, Prophet, and bestselling author of \u003ci\u003eBrand Relevance\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"This book gives a clear idea of the success formula of emerging-market multinationals by showing practical insights based on a deep understanding of EMNCs. This will help readers from any type of company structure their own growth strategies.\"\u003cbr\u003e\u003cb\u003e--WONHONG CHO, Executive Vice President and Chief Marketing Officer, Hyundai Motor Company\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\"An excellent collection of ideas and examples that should inspire companies in emerging markets looking to build brands and markets anywhere.\"\u003cbr\u003e\u003cb\u003e\u003ci\u003e--BUSINESSWORLD\u003c\/i\u003e\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAbout the Book: \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eLG. HTC. Tata. Haier. Lenovo. Arcelik. Natura.\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eFrom smartphones and computers to blue jeans and beer, companies from China, India, Taiwan, Mexico, Turkey, and other emerging markets are now winning leading market shares with their own-branded, high-quality products--rather than with poorly produced products sold under others' brand names. These emerging-market multinational companies (EMNCs) are giving the incumbent market leaders of North America, Western Europe, and Japan a run for their money in the areas of innovation, branding, and marketing.\u003c\/p\u003e \u003cp\u003e\u003ci\u003eHow have these small, under-resourced businesses come so far so quickly? And what can you learn from their strategies and tactics?\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eRenowned experts in global branding and marketing, the authors of \u003ci\u003eThe New Emerging-Market Multinationals \u003c\/i\u003econducted an in-depth study of 39 EMNCs to reveal the innovative compete-from-below strategies and tactics fueling these companies' meteoric rise. The authors identify four strategies driving this growth: \u003c\/p\u003e\u003cul\u003e \u003cli\u003e\n\u003cb\u003eCOST LEADERS \u003c\/b\u003eleverage existing low-cost structures and large-scale volumes to extend their reach into developed markets. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eKNOWLEDGE LEVERAGERS \u003c\/b\u003etap their existing resources and knowledge of home consumers and the market to build branded businesses in other emerging markets. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eNICHE CUSTOMIZERS \u003c\/b\u003ecombine their cost advantages in manufacturing with newly developed low-cost R\u0026amp;D capabilities to develop customized niche-segment branded offerings in other emerging markets. \u003c\/li\u003e\n\u003cli\u003e\n\u003cb\u003eGLOBAL BRAND BUILDERS \u003c\/b\u003euse their low-cost manufacturing and R\u0026amp;D capabilities to build branded businesses in developed markets-- but limit their focus to specific products and segments through a process of focused innovation.\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eWhether you run an EMNC or a developedmarket company, deep knowledge of the strategies outlined here is an absolute necessity for competing effectively now and in the future. Don't get caught off guard by the \"new kids on the block\"--because today's EMNCs are determined to be tomorrow's market leaders.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 320\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.22 x 9.27 x 6.39 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 08, 2012\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45231629467750,"sku":"9780071782890","price":54.17,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/eGNUNlB2dVNXYmxEbS9rRGFzWjJKdz09.webp?v=1773546635","url":"https:\/\/infinitylightwa.com\/products\/the-new-emerging-market-multinationals-four-strategies-for-disrupting-markets-and-building-brands-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}