{"product_id":"the-making-of-a-status-symbol-a-business-history-of-rolex-paperback","title":"The Making of a Status Symbol: A Business History of Rolex - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003ePierre-Yves Donzé\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eThis book shows how Rolex has become the embodiment of individual success since the 1960s. This brand is much more than a watch: it is a narrative on a triple exceptionality: that of a product, that of an entrepreneur, and that of the wealthy consumers who wear it. A must-read for understanding the phenomenal success of Swiss watchmaking.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eDiscover the fascinating story behind Rolex, the world's most iconic luxury watch brand. In \u003ci\u003eThe Making of a Status Symbol\u003c\/i\u003e, acclaimed business historian Pierre-Yves Donz? offers a captivating and deeply researched exploration of how a small Swiss watch company transformed itself into a global emblem of success, wealth, and prestige. \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eChallenging the myth that Rolex's dominance is solely due to superior craftsmanship, Donz? reveals the brand's strategic partnership with an American advertising agency and its genius for storytelling, turning a simple timepiece into a powerful status symbol. Spanning the 20th century, this book provides a compelling case study of how creative industries have shaped consumer culture and the global luxury market. \u003cp\u003e\u003c\/p\u003eThis book is a must-read for anyone fascinated by fashion and luxury, the evolution of consumer culture, or the power of branding. Whether you're a scholar, student, or a general reader intrigued by the enduring allure of Rolex, \u003ci\u003eThe Making of a Status Symbol\u003c\/i\u003e offers an engaging and insightful journey through the history of a brand that has become synonymous with excellence and success.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003ePierre-Yves Donzé is Professor in Business History at the Graduate School of Economics, Osaka University and a visiting professor at the Department of History, University of Fribourg\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 272\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e June 03, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44289838973030,"sku":"9781526188410","price":60.26,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/OkC5xl-atg9781526188410.webp?v=1766773359","url":"https:\/\/infinitylightwa.com\/products\/the-making-of-a-status-symbol-a-business-history-of-rolex-paperback","provider":"Infinity Light","version":"1.0","type":"link"}