{"product_id":"the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-hardcover","title":"The Leader's Guide to Storytelling: Mastering the Art and Discipline of Business Narrative - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eStephen Denning\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eHow leaders can use the right story at the right time to inspire change and action\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eThis revised and updated edition of the best-selling book \u003ci\u003eA Leader's Guide to Storytelling\u003c\/i\u003e shows how storytelling is one of the few ways to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future. Using myriad illustrative examples and filled with how-to techniques, this book clearly explains \u003ci\u003ehow\u003c\/i\u003e you can learn to tell the right story at the right time.\u003c\/p\u003e \u003cul\u003e \u003cli\u003eStephen Denning has won awards from \u003ci\u003eFinancial Times\u003c\/i\u003e, The Innovation Book Club, and 800-CEO-READ\u003c\/li\u003e \u003cli\u003e\n\u003ci\u003eThe\u003c\/i\u003e book on leadership storytelling shows how successful leaders use stories to get their ideas across and spark enduring enthusiasm for change\u003c\/li\u003e \u003cli\u003eStephen Denning offers a hands-on guide to unleash the power of the business narrative.\u003c\/li\u003e \u003c\/ul\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003ci\u003eThe LEADER'S GUIDE to Storytelling\u003c\/i\u003e\u003c\/p\u003e \u003cp\u003eThis revised and updated edition of the best-selling book \u003ci\u003eThe Leader's Guide to Storytelling \u003c\/i\u003eshows how storytelling can be used to handle the most important and difficult challenges of leadership: sparking action, getting people to work together, and leading people into the future.\u003c\/p\u003e \u003cp\u003eUsing a myriad of illustrative examples and how-to techniques, \u003ci\u003eThe Leader's Guide to Storytelling \u003c\/i\u003eexplains how you can learn to tell the right story at the right time. Throughout the book, master storyteller and former World Bank executive Stephen Denning debunks commonly held myths about storytelling and offers a practical guide for any leader--CEO, middle management, or someone on the front lines--who wants to tap into the power of stories to effect change within their organizations. He shows how to select the right narrative pattern for the leadership task at hand and offers encouragement for reluctant storytellers. He reminds us that learning to tell stories is less a task of learning something new and more one of reminding ourselves of something we already know. It is a matter of transposing the skills we apply effortlessly in a social situation to formal settings.\u003c\/p\u003e \u003cp\u003eLeadership is essentially an activity of connection--of connecting with people's minds and hearts. Using the discipline of the business narrative, storytelling leaders can enable others to imagine new perspectives. Effective storytelling can also help leaders communicate who they are or what their company is, transmit values, share knowledge, tame the grapevine, and create a vision for what's to come.\u003c\/p\u003e \u003cp\u003eThe revised and updated edition of this book reflects changes in organizational thinking that have occurred over the last five years. It reflects how storytelling has become a central component both in leadership, as described in \u003ci\u003eThe Secret Language of Leadership\u003c\/i\u003e, and in management, as described in \u003ci\u003eThe Leader's Guide to Radical Management\u003c\/i\u003e. It also shows how social media are transforming branding and marketing and how our understanding of disruptive innovation has evolved.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eSTEPHEN DENNING\u003c\/b\u003e is a leading writer and consultant who consults to organizations in the United States, Europe, Asia, and Australia in the areas of leadership, innovation, business narrative, and management. He is the author of the acclaimed books \u003ci\u003eSquirrel Inc., The Secret Language of Leadership, \u003c\/i\u003eand \u003ci\u003eThe Leader's Guide to Radical Management.\u003c\/i\u003e\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 368\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.22 x 9.27 x 6.35 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 08, 2011\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45343529435238,"sku":"9780470548677","price":40.28,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/TlB2dEkyVlhySnA2OC9pRlJUUTRnZz09.webp?v=1774929001","url":"https:\/\/infinitylightwa.com\/products\/the-leaders-guide-to-storytelling-mastering-the-art-and-discipline-of-business-narrative-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}