{"product_id":"the-influencer-industry-the-quest-for-authenticity-on-social-media-paperback","title":"The Influencer Industry: The Quest for Authenticity on Social Media - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eEmily Hund\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eA critical history of the social media influencer's rise to global prominence\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and authenticity that traditional media lacked. \u003ci\u003eThe Influencer Industry\u003c\/i\u003e tells the story of how early digital creators scrambling for work amid the Great Recession gave rise to the multibillion-dollar industry that has fundamentally reshaped culture, the flow of information, and how we relate to ourselves and each other. \u003cp\u003e\u003c\/p\u003eDrawing on dozens of in-depth interviews with leading social media influencers, brand executives, marketers, talent managers, trend forecasters, and others, Emily Hund shows how early industry participants focused on creating and monetizing digital personal brands as a means of exerting control over their professional destinies in a time of acute economic uncertainty. Over time, their activities coalesced into an industry whose impact has reached far beyond the dreams of its progenitors--and beyond their control. Hund illustrates how the methods they developed for creating, monetizing, and marketing social media content have permeated our lives and untangles the unforeseen cultural and economic costs. \u003cp\u003e\u003c\/p\u003e\u003ci\u003eThe Influencer Industry\u003c\/i\u003e reveals how, in an increasingly fractured and profit-driven communications environment, the people we think of as \"real\" are merely those who have learned to exploit the industry's ever-shifting constructions of authenticity.\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eEmily Hund\u003c\/b\u003e is a research affiliate at the Center on Digital Culture and Society at the University of Pennsylvania's Annenberg School for Communication and a consultant to industry, academic, and government groups. Her work has appeared in leading publications such as the \u003ci\u003eNew York Times\u003c\/i\u003e, the \u003ci\u003eAtlantic\u003c\/i\u003e, and the \u003ci\u003eGuardian\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 232\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.53 x 9.21 x 6.14 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e March 25, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44846743093350,"sku":"9780691234083","price":35.38,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/67PDsSf9Wp9780691234083.webp?v=1772694321","url":"https:\/\/infinitylightwa.com\/products\/the-influencer-industry-the-quest-for-authenticity-on-social-media-paperback","provider":"Infinity Light","version":"1.0","type":"link"}