{"product_id":"the-influencer-factory-a-marxist-theory-of-corporate-personhood-on-youtube-paperback","title":"The Influencer Factory: A Marxist Theory of Corporate Personhood on Youtube - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eGrant Bollmer\u003c\/b\u003e (Author), \u003cb\u003eKatherine Guinness\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eInfluencers are more than social media personalities who attract attention for brands, argue Grant Bollmer and Katherine Guinness. They are figures of a new transformation in capitalism, in which the logic of the self is indistinguishable from the logic of the corporation.\u003c\/p\u003e \u003cp\u003eInfluencers are emblematic of what Bollmer and Guinness call the \"Corpocene\" a moment in capitalism in which individuals achieve the status of living, breathing, talking corporations. Behind the veneer of leisure and indulgence, most influencers are laboring daily, usually for pittance wages, to manufacture a commodity called \"the self\"--a raw material for brands to use--with the dream of becoming corporations in human form by owning and investing in the products they sell. Refuting the theory that digital labor and economies are immaterial, Bollmer and Guinness search influencer content for evidence of the material infrastructure of capitalism. Each chapter looks to what literally appears in the backgrounds of videos and images: the houses, cars, warehouses, and spaces of the market that point back to the manufacturing and circulation of consumer goods. Demonstrating the material reality of producing the self as a commodity, \u003ci\u003eThe Influencer Factory\u003c\/i\u003e makes a crucial contribution to our understanding of contemporary economic life. \u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eGrant Bollmer\u003c\/b\u003e is Senior Lecturer in Digital Media, and \u003cb\u003eKatherine Guinness\u003c\/b\u003e is Lecturer in Art History, at the University of Queensland.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 254\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.58 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e April 16, 2024\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45565904748646,"sku":"9781503638792","price":56.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/Kg1xE-A1E59781503638792.webp?v=1777420241","url":"https:\/\/infinitylightwa.com\/products\/the-influencer-factory-a-marxist-theory-of-corporate-personhood-on-youtube-paperback","provider":"Infinity Light","version":"1.0","type":"link"}