{"product_id":"the-heart-of-entrepreneurship-crafting-your-authentic-recipe-for-success-paperback","title":"The Heart of Entrepreneurship: Crafting Your Authentic Recipe for Success - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eMelissa Bernstein\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eFrom the creator of Melissa \u0026amp; Doug, an entrepreneur's guide to discovering and launching your unique vision\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cb\u003e\"Her toys took the market by storm, and in this book Melissa Bernstein shows what it takes to follow in her footsteps with your next big idea.\" --Adam Grant, PhD, \u003ci\u003eNew York Times\u003c\/i\u003e bestselling author of \u003ci\u003eThink Again\u003c\/i\u003e \u003c\/b\u003e \u003cp\u003e\u003c\/p\u003eEntrepreneurship isn't for the faint of heart. Melissa Bernstein, cofounder of the wildly successful toy company Melissa \u0026amp; Doug and cofounder of the wellness company Lifelines, knows this firsthand. Connecting deeply with your soul and crafting a clear vision are central to launching a successful business. In \u003ci\u003eThe Heart of Entrepreneurship\u003c\/i\u003e, Bernstein offers a guide to the creative and visionary process of bringing a business, product, or service to life. \u003cp\u003e\u003c\/p\u003eBernstein walks you through the method she uses when launching a new product or venture―a process she has guided hundreds of students through at Duke University and in Sounds True's Inner MBA(R) program. She likens this work to creating a new recipe. It involves: \u003cp\u003e\u003c\/p\u003e- Cultivating a mindset of curiosity\u003cbr\u003e- Gathering ingredients\u003cbr\u003e- Diving deep into your area of intrigue\u003cbr\u003e- Allowing ideas to simmer\u003cbr\u003e- Assessing and altering as needed\u003cbr\u003e- Serving your perfected recipe to consumers \u003cp\u003e\u003c\/p\u003eEach chapter offers insights and practical exercises to help you apply these concepts to your own life and business. \u003cp\u003e\u003c\/p\u003eTurning your passion into ideas that serve others requires courage and commitment and offers a profound sense of fulfillment. Bernstein explains, \"You'll come to see that the solutions to both entrepreneurial challenges and life's most important questions are waiting (and have always been waiting) within your very soul.\"\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003cb\u003eMelissa Bernstein\u003c\/b\u003e is an entrepreneur, creative, and mother of six. She's cofounder of Melissa \u0026amp; Doug, a billion-dollar toy company, and Lifelines, a wellness brand offering sensory products to manage stress and enhance well-being. Melissa is the Entrepreneur in Residence for the Inner MBA(R) certification program created by Sounds True, LinkedIn, and Wisdom 2.0; cofounder of Duke University's Melissa \u0026amp; Doug Entrepreneurs program; and author of \u003ci\u003eLifeLines\u003c\/i\u003e and \u003ci\u003ePractice Makes Purpose\u003c\/i\u003e.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 256\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.71 x 8.94 x 6.1 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 11, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44837211340902,"sku":"9781649633897","price":27.79,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/Xfyu6y_guP9781649633897.webp?v=1772420159","url":"https:\/\/infinitylightwa.com\/products\/the-heart-of-entrepreneurship-crafting-your-authentic-recipe-for-success-paperback","provider":"Infinity Light","version":"1.0","type":"link"}