{"product_id":"the-dragonfly-effect-hardcover","title":"The Dragonfly Effect - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eJennifer Aaker\u003c\/b\u003e (Author), \u003cb\u003eAndy Smith\u003c\/b\u003e (Author), \u003cb\u003eCarlye Adler\u003c\/b\u003e (With)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eProven strategies for harnessing the power of social media to drive social change\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003eMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book addresses how to harness the incredible power of social media to make a difference. \u003ci\u003eThe Dragonfly Effect\u003c\/i\u003e shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. Named for the only insect that is able to move in any direction when its four wings are working in concert, this book\u003cbr\u003e \u003c\/p\u003e \u003cul\u003e \u003cli\u003eReveals the four \"wings\" of the Dragonfly Effect-and how they work together to produce colossal results\u003c\/li\u003e \u003cli\u003eFeatures original case studies of global organizations like the Gap, Starbucks, Kiva, Nike, eBay, Facebook; and start-ups like Groupon and COOKPAD, showing how they achieve social good and customer loyalty\u003c\/li\u003e \u003cli\u003eLeverage the power of design thinking and psychological research with practical strategies\u003c\/li\u003e \u003cli\u003eReveals how everyday people achieve unprecedented results-whether finding an almost impossible bone marrow match for a friend, raising millions for cancer research, or electing the current president of the United States\u003c\/li\u003e \u003c\/ul\u003e \u003cp\u003e\u003ci\u003eThe Dragonfly Effect\u003c\/i\u003e shows that you don't need money or power to inspire seismic change.\u003c\/p\u003e\u003ch3\u003eFront Jacket\u003c\/h3\u003e\u003cp\u003eThis book puts the 'social' back intosocial media. If you want to do something important, something seismic, then \u003ci\u003eThe Dragonfly Effect\u003c\/i\u003e is the place to start.\u003cbr\u003e --\u003cb\u003eSeth Godin\u003c\/b\u003e, author, \u003ci\u003eLinchpin\u003c\/i\u003e \u003c\/p\u003e\u003cp\u003eMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to make a difference. \u003ci\u003eThe Dragonfly Effect\u003c\/i\u003e shows you how to tap social media and consumer psychological insights to achieve a single, concrete goal.\u003c\/p\u003e \u003cp\u003eNamed for the only insect that is able to move in any direction when its four wings are working in concert, \u003ci\u003eThe Dragonfly Effect\u003c\/i\u003e reveals how four key actions can come together to produce colossal results. By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can achieve unprecedented results--whether they are looking to ignite a corporate program, save a life, or change the world. Jennifer Aaker and Andy Smith show how individuals, armed with only an Internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer research, create widespread corporate engagement with consumers and employees alike, and even elect the current president of the United States.\u003c\/p\u003e \u003cp\u003eFeaturing dynamic, original case studies of global organizations like Gap, Starbucks, Kiva, Nike, eBay, and Facebook, as well as start-ups like Groupon and COOKPAD, The Dragonfly Effect shows how they achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. With additional \"Expert Insights\" from key thought leaders and social media strategists Charlene Li, Randi Zuckerberg, Robert Scoble, Avinash Kaushik, and Oren Jacob, \u003ci\u003eThe Dragonfly Effect\u003c\/i\u003e shows you how to bring people together in the age of distraction, and how to inspire widespread change without money or power.\u003c\/p\u003e\u003ch3\u003eBack Jacket\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMany books teach the mechanics of using Facebook, Twitter, and YouTube to compete in business. But no book has addressed how to harness the incredible power of social media to \u003ci\u003emake a difference. The Dragonfly Effect \u003c\/i\u003eshows you how to tap social media and consumer psychological insights to achieve a single, concrete goal. \u003c\/p\u003e\u003cp\u003eNamed for the only insect that is able to move in any direction when its four wings are working in concert, \u003ci\u003eThe Dragonfly Effect \u003c\/i\u003ereveals how four key actions can come together to produce colossal results. By learning how to effectively Focus, Grab Attention, Engage, and Take Action, everyday people can achieve unprecedented results--whether they are looking to ignite a corporate program, save a life, or change the world. Jennifer Aaker and Andy Smith show how individuals, armed with only an Internet connection, were able to find an almost impossible bone marrow match for a friend, raise millions for cancer research, create widespread corporate engagement with consumers and employees alike, and even elect the current president of the United States. \u003c\/p\u003e\u003cp\u003eFeaturing dynamic, original case studies of global organizations like Gap, Starbucks, Kiva, Nike, eBay, and Facebook, as well as start-ups like Groupon and COOKPAD, \u003ci\u003eThe Dragonfly Effect \u003c\/i\u003eshows how they achieve both social good and customer loyalty by leveraging the power of design thinking with practical strategies. With additional \"Expert Insights\" from key thought leaders and social media strategists Charlene Li, Randi Zuckerberg, Robert Scoble, Avinash Kaushik, and Oren Jacob, \u003ci\u003eThe Dragonfly Effect \u003c\/i\u003eshows you how to bring people together in the age of distraction, and how to inspire widespread change without money or power. \u003c\/p\u003e\u003cp\u003eFor more information, please visit: \u003cb\u003ewww.DragonflyEffect.com\u003c\/b\u003e\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eA social psychologist and marketer, \u003cb\u003eJENNIFER AAKER \u003c\/b\u003eis the General Atlantic Professor of Marketing at Stanford University's Graduate School of Business. Her research focuses on time, money, and happiness, and how small acts create significant change--fueled by social media. Her work has been featured in a variety of media including \u003ci\u003eThe New York Times, Wall Street Journal, Washington Post, BusinessWeek, Forbes\u003c\/i\u003e, and NPR, as well as CBS \u003ci\u003eMoneyWatch\u003c\/i\u003e. \u003c\/p\u003e\u003cp\u003e\u003cb\u003eANDY SMITH \u003c\/b\u003eis a principal of Vonavona Ventures, where he advises companies on marketing, customer strategy, and operations. Over the past 20 years, he has served as a high tech executive, leading teams at Dolby Labs, BIGWORDS, LiquidWit, Intel, Analysis Group, Polaroid, Integral Inc., and PriceWaterhouseCoopers.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 240\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 8.36 x 5.8 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 28, 2010\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":44844377702502,"sku":"9780470614150","price":33.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/EkyPGHSy3P9780470614150.webp?v=1772647518","url":"https:\/\/infinitylightwa.com\/products\/the-dragonfly-effect-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}