{"product_id":"the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance-hardcover","title":"The Customer Culture Imperative: A Leader's Guide to Driving Superior Performance - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eLinden Brown\u003c\/b\u003e (Author), \u003cb\u003eChristopher Brown\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003eBECOME THE ENVY OF YOUR INDUSTRY WITH A CUSTOMER-CENTRIC CULTURE \u003c\/p\u003e\u003cp\u003e\u003cb\u003e Winner of Marketing Book of the Year 2015 by Marketing and Sales Books \u003c\/b\u003e\u003c\/p\u003e \u003cp\u003eFor the first time, this groundbreaking guide unlocks the secrets used by Amazon, Virgin, Apple, Starbucks, and salesforce.com. It creates a guide for success based on three years of scientific study drawing insights from more than 100 businesses to identify seven key factors. When implemented together these factors have been proven to drive superior business performance. Customer culture is as fundamental to business performance as breathing is to living. It is the life force of your business. This applies no matter what your industry sector.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eAnd with the evidence-based methods in this book, you can replicate their success in your business!\u003c\/b\u003e\u003c\/p\u003e \u003cp\u003e\u003ci\u003eThe Customer Culture Imperative\u003c\/i\u003e reveals the key disciplines of customer culture that consistently predict enhanced, sustainable business results. Each one is linked to a particular strategy and drives predictable and measurable improvements in one or more business performance factors--from innovation and customer satisfaction to growth in sales and profits to higher rates of new-product success. It gives you the tools to: \u003c\/p\u003e\u003cul\u003e \u003cli\u003eInspire everyone in the company to embrace a customer-centric culture \u003c\/li\u003e\n\u003cli\u003eUnify efforts across units by creating a \"common language\" for change \u003c\/li\u003e\n\u003cli\u003eCollect and measure data from your efforts and benchmark your progress \u003c\/li\u003e\n\u003cli\u003eMake change long term so you leave a legacy of an enduring business\u003c\/li\u003e\n\u003c\/ul\u003e \u003cp\u003eCreating a customer-centric company takes more than making an investment in the customer service department and systems. It's about building a culture in which the customer is at the heart of all decisions made within every function and unit. What's best for the customer is what's best for business. Make that a part of the DNA of your organization, and you will lead your company to unprecedented success. Guaranteed.\u003c\/p\u003e \u003cp\u003e\u003cb\u003ePRAISE FOR \u003ci\u003eTHE CUSTOMER CULTURE IMPERATIVE\u003c\/i\u003e\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e \u003ci\u003e\"Linden and Chris Brown have written the best book on what it takes to build a genuine customer culture in an organization. Their framework and their stories will inspire you to take the next step.\"\u003c\/i\u003e -- Philip Kotler, S. C. Johnson Distinguished Professor of International Marketing at the Kellogg School of Management at Northwestern University\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"A customer-focused culture is a powerful competitive advantage. This book will show you how to diagnose the level of a customer culture and then make the leadership moves to raise this level.\"\u003c\/i\u003e -- George Day, Geoffrey T. Boisi Professor of Marketing and Co-Director of the Mack Institute for Innovation Management, Wharton, University of Pennsylvania\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Creating unique customer engagements is an essential ingredient of the 'Starbucks Experience.' Crafting an authentic culture is essential to insuring that all employees consistently execute and innovate the highest quality customer experience. Linden and Chris provide a unique framework and road map to build this culture within large and small organizations.\"\u003c\/i\u003e -- Arthur Rubinfeld, chief creative officer and president, Global Innovation and Evolution Fresh Retail, Starbucks\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Smart phones, smart networks, and personalized apps are changing the way people live and work--giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown's work will help you understand what is happening and what it means to your business.\"\u003c\/i\u003e -- David Thodey, Chief Executive Officer, Telstra\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.\"\u003c\/i\u003e -- John Stanhope, Chairman, Australia Post\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Some books (alas, very rare) summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.\"\u003c\/i\u003e -- Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Smart phones, smart networks, and personalized apps are changing the way people live and work, giving control to an emerging class of globally connected customers that have the power to shift markets. Linden and Chris Brown's work will help you understand what is happening and what it means to your business.\"\u003c\/i\u003e--David Thodey, Chief Executive Officer, Telstra\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Over the 40+ years of my life in business I have always known that a customer culture is the key to success. How to achieve it has been a continuous search and challenge. This book is the clearest roadmap I have read to truly achieve a customer culture and all the benefits it brings.\"\u003c\/i\u003e--John Stanhope, Chairman, Australia Post\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"Some books, alas very rare, summarise well-researched management theory, combined with current best practice, to deliver powerful and pragmatic guidelines for growing shareholder value. This is one such book. Read it. Enjoy it. It is a powerful contribution to best practice.\"\u003c\/i\u003e--Malcolm MacDonald, Emeritus Professor, Cranfield University School of Management\u003c\/p\u003e \u003cp\u003e\u003ci\u003e\"This easy to read book provides essential and unique guidance for driving the critical relationship between customer centricity and sustained organisational performance.\"\u003c\/i\u003e---Dr Ramzi Fayed, Executive Dean, Australian Graduate School of Leadership\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cb\u003eDr. Linden R. Brown\u003c\/b\u003e is chairman and cofounder of MarketCulture Strategies Inc., a Silicon Valley company focused on measuring the level of customercentric cultures of organizations and the associated risks and opportunities. He coauthored, with Kellogg Professor Philip Kotler, the latest edition of the number one selling Australian university textbook, Marketing.\u003c\/p\u003e \u003cp\u003e\u003cb\u003eChris L. Brown\u003c\/b\u003e is the former marketing director for Hewlett-Packard for the South Pacific including Australia. He is now a Silicon Valley-based management consultant.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 336\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 1.2 x 9 x 6.3 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e January 07, 2014\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45239816028262,"sku":"9780071821148","price":44.44,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/NHUzZzVIdWxwVGNVTVpKdDhMRVhuUT09.webp?v=1773557428","url":"https:\/\/infinitylightwa.com\/products\/the-customer-culture-imperative-a-leaders-guide-to-driving-superior-performance-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}