{"product_id":"the-culture-key-successful-investing-and-entrepreneurship-in-frontier-and-emerging-markets-paperback","title":"The Culture Key: Successful Investing and Entrepreneurship in Frontier and Emerging Markets - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eCurt G. Laird\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003cb\u003eUnlock the key to building successful businesses in challenging international markets.\u003c\/b\u003e \u003c\/p\u003e\u003cp\u003e\u003c\/p\u003eWhy do so many investors fail in frontier and emerging markets? How can entrepreneurs increase their odds of success in developing economies? \u003cp\u003e\u003c\/p\u003eIn The Culture Key, Curt Laird explores the idea that entrepreneurs and investors in these markets struggle not because they lack business acumen, but because they do not develop intercultural intelligence. \u003cp\u003e\u003c\/p\u003eLaird is a seasoned entrepreneur who has worked in over 30 countries and built successful businesses in Afghanistan - including a billion dollar mobile phone company. In this book, he unpacks the underlying cultural principles that govern business in these geographies and offers a roadmap forward. \u003cp\u003e\u003c\/p\u003eThe book introduces the Belief Tool - a lens to identify, interpret, and respond to the cultures in new markets. If you can decode the dominant worldviews, cultural dimensions, and mindsets that shape people's behavior, you can navigate cultural minefields with confidence - whether you're determining where to invest, negotiating a critical deal, or building a high-performance team. \u003cp\u003e\u003c\/p\u003eLaird also digs deep into common cross-cultural challenges, providing frameworks that Western business leaders can use to inform the way they deal with customers, employees, clients, and other stakeholders in frontier markets. \u003cp\u003e\u003c\/p\u003e\u003cb\u003eCombining on-the-ground stories with actionable insights, The Culture Key is a must-read for anyone who wants to find, build, and manage thriving businesses around the world.\u003c\/b\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 268\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.56 x 9.02 x 5.98 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e July 29, 2018\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45521422680166,"sku":"9781732350007","price":30.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/f9iPO1l-Q19781732350007.webp?v=1776487835","url":"https:\/\/infinitylightwa.com\/products\/the-culture-key-successful-investing-and-entrepreneurship-in-frontier-and-emerging-markets-paperback","provider":"Infinity Light","version":"1.0","type":"link"}