{"product_id":"the-chief-event-officers-playbook-how-to-create-transformational-events-hardcover","title":"The Chief Event Officer's Playbook: How to Create Transformational Events - Hardcover","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eSasha Frieze\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eExplore the art and science of how to create and curate transformational events\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003eIn an age of deep fakes and misinformation, business and professional events are more important than ever before. Live events are where real people have authentic conversations, where trust can flourish. They convene communities, create connections and host conversations, and ultimately they can change the world.\u003c\/p\u003e\u003cp\u003eEvents have been elevated around the boardroom table: they're no longer simply a cost centre, but drivers of revenue and purpose. They have the power to inspire world leaders, change government policy and transform the conversation in sectors from immunology to indigenous rights. But creating such purposeful, transformational events is a strategic, not a tactical undertaking. \u003cem\u003eThe Chief Event Officer's Playbook\u003c\/em\u003e offers a blue print for a new generation of events; purpose-led, outcome-driven and aligned to organizational goals.\u003c\/p\u003e\u003cp\u003eDrawing on her decades of experience across a wide range of events - media-owned, commercial events, corporate, non-profit and association - Sasha Frieze has created the essential guide for CevOs, aspiring CevOs, Event Directors and Planners, CMOs, boards and anyone exploring the strategic power of events for their organization.\u003c\/p\u003e\u003ch3\u003eAuthor Biography\u003c\/h3\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eSasha Frieze FRSA FCIM is an award-winning event strategist, delivering 1,000+ events in 30+ years. Sasha has worked for decades with clients across media owners, corporates, associations and non- profits. Her clients include the United Nations Foundation, \u003cem\u003eThe Guardian\u003c\/em\u003e, \u003cem\u003eThe BMJ\u003c\/em\u003e, the Open Data Institute, Aberdeen Investments, Raymond James, Incisive Media, Informa, the British Society for Immunology and the Royal College of Anaesthetists.\u003c\/p\u003e\u003cp\u003eSasha is a Trustee of the British Society for Haematology subsidiary enterprises company, a Fellow of both the Chartered Institute of Marketing and The Royal Society of Arts, a visiting lecturer in event management at The University of Westminster, London, and a frequent speaker at industry events.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 264\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.88 x 8.5 x 5.5 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eIllustrated:\u003c\/strong\u003e Yes\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e November 18, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45441512079462,"sku":"9781788606905","price":41.8,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/2oGNOAqFSL9781788606905.webp?v=1776045153","url":"https:\/\/infinitylightwa.com\/products\/the-chief-event-officers-playbook-how-to-create-transformational-events-hardcover","provider":"Infinity Light","version":"1.0","type":"link"}