{"product_id":"the-cfo-myth-paperback","title":"The CFO Myth - Paperback","description":"\u003cdiv\u003e\u003cp style=\"text-align: right;\"\u003e\u003ca href=\"https:\/\/reportcopyrightinfringement.com\/\" target=\"_blank\" rel=\"nofollow\"\u003e\u003cb\u003eReport copyright infringement\u003c\/b\u003e\u003c\/a\u003e\u003c\/p\u003e\u003c\/div\u003e\u003cp\u003eby \u003cb\u003eRodrigo Rodríguez-Novás\u003c\/b\u003e (Author)\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003eThe CFO Myth\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003cstrong\u003e\u003cem\u003eTen Reasons Why You Don't Need a CFO-And Five Signs You Do\u003c\/em\u003e\u003c\/strong\u003e\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eMaster the money side of your business-without the cost of a CFO.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIf you're like most entrepreneurs, you didn't start your business to become a financial expert. But sooner or later, the numbers start calling the shots-whether you understand them or not.\u003c\/p\u003e\u003cp\u003eRevenue stalls. Expenses spiral. Scaling feels risky. And suddenly, you're not running your business...your business is running you.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eIn The CFO Myth, financial strategist and business advisor Rodrigo Rodríguez-Novás delivers the knowledge, structure, and clarity you need to lead your company with confidence-even if you've never opened a P\u0026amp;L before.\u003c\/p\u003e\u003cp\u003eDrawing on 20+ years of experience in corporate finance, M\u0026amp;A, and consulting with fast-growing startups, Rodrigo breaks down the difference between accounting and finance, clears up common misconceptions, and gives you a real-world blueprint for growth without chaos.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eThis is the book for business owners who want to: \u003c\/p\u003e\u003cul\u003e\n\u003cli\u003eMake smarter decisions using data, not guesswork\u003c\/li\u003e\n\u003cli\u003eBuild a lean, responsible spending culture across their team\u003c\/li\u003e\n\u003cli\u003eAvoid early-stage money mistakes that destroy momentum\u003c\/li\u003e\n\u003cli\u003ePut systems and controls in place before scaling\u003c\/li\u003e\n\u003cli\u003eKnow when they're ready to outsource-or bring in a CFO\u003c\/li\u003e\n\u003c\/ul\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eWhether you're launching a business, looking to grow, or stuck in financial fog, The CFO Myth offers tools, checklists, and eye-opening insights you can use immediately-without hiring an expensive executive.\u003c\/p\u003e\u003cp\u003e\u003c\/p\u003e\u003cp\u003eStop sailing blind. Start thinking like a CFO-until the day your business actually needs one.\u003c\/p\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eNumber of Pages:\u003c\/strong\u003e 206\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003eDimensions:\u003c\/strong\u003e 0.47 x 9 x 6 IN\u003c\/div\u003e\n            \u003cdiv\u003e\n\u003cstrong\u003ePublication Date:\u003c\/strong\u003e September 16, 2025\u003c\/div\u003e\n            ","brand":"BooksCloud","offers":[{"title":"Default Title","offer_id":45515308236902,"sku":"9798992961645","price":33.94,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0599\/7255\/0758\/files\/3vMTyLjOzq9798992961645.webp?v=1776394229","url":"https:\/\/infinitylightwa.com\/products\/the-cfo-myth-paperback","provider":"Infinity Light","version":"1.0","type":"link"}